Jan 2019 – Present · 7 yrs 3 mos

• Led design for flagship features including Top 10, Coming Soon, New & Popular, Post Play Recommendations, and elements for the latest Global TV UI Redesign.
• Designed, tested, and implemented UX/UI solutions to generate excitement and engagement around launched, popular, and upcoming titles on TV devices
• Pioneered UX/Information Architecture for experimental storytelling format, empowering creators to experiment with unserialized content allowing viewers to watch a series in any sequence. Partnered with engineering and film teams to translate intricate needs into an intuitive system, enabling the creation of the "Kaleidoscope" TV series.
• Collaborated cross-functionally with engineering, partner devices, marketing, consumer insights, and asset creation teams to conceptualize and develop future technology and asset needs.

Jun 2016 – Jan 2019 · 2 yrs 7 mos

• Optimized the Mobile Sign-Up flow, accounting for ~70% of Netflix sign-ups, partnering with PM, Monetization, Copywriting, Localization, and Research teams.
• Design & implementation of the Mobile Only Plan, catalyzing growth in emerging markets like India and Nigeria.
• Led Design & Strategy for SEO Landing Pages & Google Knowledge Graph integration, improving global Netflix title page rankings from an average of 5 to 1. Developed modular page system in collaboration with engineering & localization teams to create flexible page templates across devices and global markets.
• Established a Global Email Modular Design System, embedding copywriting into the framework and inspiring its full adoption across the Growth Design team

Aug 2018 – Sep 2021 · 3 yrs 1 mo

• We started Kimoyo Fellowships as a space where Africa’s next generation of product designers could learn, grow, and step into entry level roles. It was more than a training program, it was a response to design education gaps across the ecosystem.
• One of Nigeria's first structured design fellowship programs.
• Received 1,000+ applications across six markets and trained two cohorts of fellows.
• Achieved a 95% full-time employment rate, with fellows landing roles as product designers at top companies and 10X-ing their salaries.
• Partnered with Robinhood, Spotify, and Netflix’s Growth Design teams
• Facilitated mentorship and skills exchanges between ~25 senior Silicon Valley and African designers

Jul 2015 – Jun 2016 · 11 mos · Redwood Shores, CA

• Managed the cross functional PeopleSmart design team comprised of product and user experience designers
• Determined team strategy to inform and support product development
• Produced user flows, wireframes, high fidelity mockups, and prototypes for desktop & mobile platforms
• Communicated with remote engineering team on a regular basis to ensure code adheres to brand standards
• Established and oversaw the execution of sitewide style guide and user interface elements library to increase efficiency on both design and engineering teams
• Formalized product design development process to include creative brief documentation, standard file naming conventions, scalable design systems, and visual QA

Aug 2013 – Jun 2016 · 2 yrs 10 mos · Redwood Shores, CA

• Collaborated with product team to wireframe, prototype, and design product interface improvements guided by user research and testing.
• Spearheaded user surveys and prototyping explorations to enhance the desktop and mobile experiences of company products.
• Conceptualized and designed the brand identity, web experience, and all relevant print/web material for 2015 college recruiting program. (recognized by both Business Insider and Workforce: Optimus Silver Winner)

Jun 2012 – Aug 2012 · 2 mos · New York, NY

• Worked alongside creative director and design team to produce logo identity for newly launched show, “Monday QB”
• Produced multiple print and web media material for corporate offices and presentations
• Deliverables distributed throughout the company and CBS Sports subscribers

Sep 2011 – May 2012 · 8 mos · Boston, MA

• Developed grassroots marketing program for the university
• Implemented various marketing strategies to promote Converse brand and drive traffic to the flagship store

Oct 2010 – May 2012 · 1 yr 7 mos · Cambridge, MA

• Designed logos, posters, t-shirts, and other media for the largest student agency in the United States.
• Multiple advertisements featured on the Massachusetts Bay Transportation Authority (MBTA) subway transit

May 2010 – Aug 2011 · 1 yr 3 mos · Roxbury, MA

• Devised and taught curriculum for girls aged 11-13 that focused on preventing summer learning loss
• Courses included math and literary exercises, poetry, photoshop, video/photo editing, tumblr design etc.