Parul Gupta

Product Designer

Bengaluru, Karnataka, India4 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Designed scalable digital products for millions of users.
Expert in AI-assisted design workflows for rapid prototyping.
Strong foundation in UX research and cross-functional collaboration.

Stackforce AI infers this person is a Product & UX Designer with expertise in E-commerce and Transportation sectors.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)Design Research

Other Skills

Data-driven Decision MakingPrototypingInteraction DesignDesign StrategyFigma (Software)User ResearchData AnalysisExperience DesignUser-centered DesignUi/Ux DesignA/B TestingUsability TestingCompetitive AnalysisQualitative ResearchInterviewing

About

Hi, I’m Parul - a Product & UX Designer with 4+ years of experience designing scalable digital products helping millions of users. I focus on turning complex user and business problems into simple, intuitive experiences, with a strong emphasis on clarity, systems thinking and real-world impact. I leverage AI-assisted design workflows for faster discovery, ideation and prototyping - including vibe-coding to explore concepts early and communicate design intent effectively with engineering partners. I bring a strong foundation in UX research, interaction design, cross-functional collaboration and end-to-end product thinking.

Experience

4 yrs 1 mo

Total Experience

2 yrs

Average Tenure

2 yrs 2 mos

Current Experience

Meesho

Product Designer II

Feb 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Leading design for “Advertisements” Management under Meesho’s Monetisation in Seller Panel increasing seller’s efficiency and platform revenue through feedback flywheel and upsell.
Designed & launched the end-to-end Virtual Try-On flow, helping users see outfits on them; which boosted engagement & retention at the plat.
Led & designed “Ask Friends to Pay” feature in transact, helping users make QR payment via UPI & increasing prepaid share at the platform.
Introduced “More like this” in Wishlist, enhancing product discovery & reducing wishlist abandonment; drove a +1.8% NMV uplift from wishlist activity.
Scaled cross-sell recommendations across the platform; optimized “Buy Now” delivering +0.5% NMV uplift.
Redesigned Meesho’s Gold Program, improving UX and an increase in high-AOV purchases.

Data-driven Decision MakingUser Experience (UX)Product Design

Rapido

Product Designer

Mar 2022 – Feb 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India

Implemented design strategies and built a new vertical of Performance metric - sensitizing captains about ride cancellations; which resulted in 40% reduction in cancellations (100% scaled currently on Captain App)
Designed an end-to-end flow for in-app onboarding for food delivery captains which went PAN-India live, resulted in high conversion & growth in onboardings
Conceptualized "AutoShare" from scratch for captains to manage batched orders, boosting Rapido's G2N significantly
Part of the core design system team, spearheading the customer app’s Payment flow autonomously
Rapido is a ride sharing company providing bike taxi, auto services across 90+ cities, facilitating over 1 million rides daily

Figma (Software)User ResearchProduct DesignUser Experience (UX)

Dr. reddy's laboratories

Design Researcher

Sep 2021 – Feb 2022 · 5 mos · Mumbai, Maharashtra, India

Analyzed data from 25+ participant research studies, informing crucial insights and findings which later helped business and design team
Led 'Talkwalker' workshops, creating data infographics and visualizations from insights utilizing various research methodologies
Completed my NID Graduation project with focus on service design here

Data AnalysisUser ResearchDesign Research

Titan company limited

Designer

Nov 2018 – Apr 2019 · 5 mos · Bengaluru, Karnataka, India

Successfuly did design development for 5 upcoming collections, concept generation, PDIS development, design research, direction and ideations
Recognized for creating a record 44 jewellery design pieces in a single Mia collection