Jun 2021 – Dec 2021 · 6 mos · Bengaluru, Karnataka, India

Apr 2016 – Jun 2021 · 5 yrs 2 mos

• Part of Asia Consumer Sales team
• Provide Business Insights & Analytics for 12 countries across multiple accounts.
• Work with Business Stakeholders to identify Business Intelligence needs, perform data analysis, design, implement, develop and maintain BI reports & dashboards utilizing Power BI platform.
• Working with cross-functional, cross-geographic teams on a day-to-day basis.
• Business Forecasting based on both quantitative and anecdotal feedback from stakeholders.
• Proven Ability to deep dive into data and identify areas of concerns while developing solutions/process to overcome them.
• Deep understanding in writing SQL codes and DAX functions
• Understanding of data visualization strategies used to illustrate information and tell a story through dashboards.
• Experience working with dataset ingestion, data model creation, reports, dashboards, Power Pivot, Power Query, Power View, workspaces etc.
• Fact driven and analytically-minded with excellent attention to detail with a strong business acumen.

Jul 2015 – Apr 2016 · 9 mos

• Seconded from IMRB International while in role of Research Manager
• A snapshot of the project involved
• ● Ownership of 2 reports (Retailer Indicator Trends & Large Format Retailer Trends), that are published monthlyand getting required data from various POC's in the organization.
• ● Process streamlining by setting up monthly dashboards & indicators to help track PC market and client share,bringing down the report generation time by a significant margin (7 days).
• ● Understanding client business and supporting multiple stakeholders of worldwide team with actionable data to take informed tactical and strategic decisions in PC and Tablet space.
• ● To understand 360o perspective of the market and draw integrated insights by triangulating end-to-end distribution channel data - Shipments, Distributors & Retail sales out.
• ● Supporting analysis requirements for reviews with senior management to re-align tactical decisions.
• ● Providing deep dive and ‘opportunity analysis’ specific to needs of business managers to support them in more informed discussions with the brands associated with the client.
• ● Intelligence to support marketing and product managers to identify threat/ opportunity in specific focus areas like tablets, Ultrabooks, entry level PCs, etc.
• ● Competitor Analysis in PC, Tablet & Phablet space – finding market opportunities and threats

Mar 2015 – Jun 2015 · 3 mos

• Seconded from IMRB International while in the role of Project Consultant
• A snapshot of the work involved
• ● Generating a report for the client (Retailer Indicator Trends) for the retail portfolio of products, supporting the Worldwide team (HQ).
• ● Supporting ad-hoc requirements by analyzing client/market data.
• ● Converted into "Research Manager" within 4 months of joining and completely dedicating my work time to the client working out of their location, enabling me to take ownership of a couple of reports.

Aug 2014 – Mar 2015 · 7 mos · Bangalore

• As a part of Market Insights - Competitive Insights team, I worked on a project involving Market Intelligence for a Software Giant. A snapshot of the project involved:
• 1. Identification of Market Drivers
• 2. Forecasting Market Size
• 3. Developing an Excel Based Model which acts like a tool.
• 4. Secondary Research
• 5. Integrating Primary Research into the Model
• 6. Comparison of Model Based Forecast with Forecast of Model + Primary Research
• The project also involved direct communication with the client in terms of deliverables & brainstorming on issues relating to the model as well as secondary research.
• For more information on the same, you can write to me and we can discuss the same without getting into the actual data/client reference.

Jun 2014 – Aug 2014 · 2 mos · Greater Hyderabad Area

Jan 2013 – Jan 2013 · 0 mo

• Management Intern