Jun 2023 – Feb 2025 · 1 yr 8 mos

Oct 2021 – Jun 2023 · 1 yr 8 mos · Remote

Feb 2020 – Oct 2021 · 1 yr 8 mos · Delhi, India

• Set up, managed & tracked a monthly marketing plan budget of $100k across all digital and offline channels that generated an ROI of 178%.
• Worked on marketing mix models, multi-touch attribution and campaign management. Performed exploratory analysis on data and identified data gaps.
• Created A/B tests and multivariate tests for optimizing customer web interaction. Analyzed data from 200k monthly users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x and decreased drop off rate by 30%. Performed digital campaign analysis to drive customer acquisition and retention, lead conversion and sales using Google Analytics.
• Measured the campaign performance and target achievements.
• Created statistical charts, graphs and dashboards to present data in an informative using tableau. Analyzed the sentiment of the text reviews using NLP and compared it to the star rating given by the customers (NLTK, Spacy, Vader)

Jan 2016 – Jan 2020 · 4 yrs · Gurgaon, India

• Identified optimal spending for each marketing channel to maximize Return on Ad Spend ROAS Calculated customer lifetime values using existing portfolio and their future values in the next 5,10 and 15 years
• Created several dashboards using Tableau to see trends of several KPIs like leads, conversion rates, website traffic, and social media engagement
• Created several automated dashboards to track the portfolio of investors across different asset classes. Partnered with the marketing team to analyse customer data based on demographics, income, current investments etc to develop a marketing strategy.
• Conducted research on financial markets and trends to identify opportunities for investment diversification
• Prepared sales and financial reports for the senior management team.
• Partnered with business/product management teams to identify and track appropriate performance measures, key performance indicators, and associated drivers