Oct 2014 – Present · 11 yrs 6 mos

Sep 2013 – May 2014 · 8 mos · Irving, TX

• Designed features for a start-up online aptitude assessment app for students.
• Worked with engineers, design & executive team to deliver engaging, on-message product features.
• Established Roadmap, set backlog priorities, managed agile process and managed release schedule.
• Analyzed & optimized user conversion funnels.
• Generated KPI dashboards.

Apr 2012 – May 2013 · 1 yr 1 mo · San Francisco Bay Area

• Led the re-design of a sports betting social game.
• Revamped Core Game Loop and user flow to be more attractive to the social game audience.
• Increased D1 retention from 4% to over 30%
• Analyzed game metrics to identify area for potential KPI improvements..
• Performed A/B tests on features and funnels to continually improve app performance.
• Balanced priorities for sustaining live app and integrating new features.

Mar 2011 – Mar 2012 · 1 yr

• Senior Producer / Product Owner for an unannounced F2P Facebook title designed for the core gamer.
• Led a team of 20+ engineers, artists & designers to create the next generation of free-to-play titles aimed for the core gamer.
• Developed Product plan to maximize monetization, retention, virality and acquisition.
• Identified all event tracking required to properly review & adjust game metrics using analytics.

Feb 2010 – Mar 2011 · 1 yr 1 mo

• Oversaw development on all console and mobile projects in the U.S. office.
• Provided guidance and feedback to iPhone dev teams on mobile and social game development projects.
• Reviewed game designs and developers for potential new development projects.

Mar 2009 – Oct 2009 · 7 mos

• Worked with a start-up micro-studio developing various entertainment applications for the iphone/itouch.

Aug 2006 – Jan 2009 · 2 yrs 5 mos

• Managed the game development process for multiple projects to produce high quality games.
• Worked with development teams to define project scope and schedule.
• Continually identified and resolved conflicts between schedule, budget and design.
• Collaborated with key company stakeholders including Marketing, Sales, Operations & Executive team to insure project accurately met corporate goals and expectations.
• Identified and established relationships with external resources to assist in voice, sound, music and art.
• Worked closely with key Licensors such as Marvel Studios to insure projects met or exceeded their expectations.
• Producer credits:
• 5 XBLA titles: Sonic, Sonic 2, Ecco the Dolphin, Golden Axe, Streets of Rage 2 - X360
• The Incredible Hulk - PS3, X360, Wii, PS2, PC, DS
• Space Siege - PC

Feb 1995 – Aug 2006 · 11 yrs 6 mos

• Managed the development of multiple, high-profile titles.
• Worked closely with internal and external resources to insure titles met a coherent creative vision throughout the course of development.
• Tracked monthly costs and made changes when needed to support the overall budget while balancing schedule and design.
• Participated in the hiring process for new producers, associates and assistants.
• Conducted monthly product update meetings with executive staff.
• Participated in contract negotiations.
• Worked closely with various internal disciplines, including art, engineering, sound, voice, music & QA, to help insure product quality.
• Producer credits:
• Star Wars Battlefront II
• Mercenaries: Playground of Destruction
• Star Wars Battlefront
• Armed & Dangerous

Jan 1991 – Feb 1995 · 4 yrs 1 mo

• Responsible of all business activities within the company. Released and self-published three software utilities for the music industry. Created marketing strategies for all new products and upgrades. In 1993, designed a Business Plan focused on developing video games. Contracted and managed development team. Co-designed and directed the game with the lead programmer. Managed all art and sound resources, made sure everyone worked within the design specs and kept an open dialogue with all team members. Actively sought out small game industry publishers for the release of our product.