Jun 2024 – Oct 2024 · 4 mos

• Defined product and growth strategy for early-stage clients, translating business goals into clear roadmaps and execution plans.
• Identified key user drop-offs through funnel and cohort analysis, shaping product decisions that improved conversion and retention.
• Designed and led experimentation strategy (A/B testing), driving up to 22% revenue growth within 3 months.
• Prioritized product initiatives based on impact vs effort, accelerating feature rollout, and maximizing ROI.
• Partnered with product, marketing, and leadership teams to launch data-driven features and growth initiatives
• Launched referral and loyalty programs, driving ~15% net-new user growth within 6 weeks.
• Presented insights and recommendations to founders, directly influencing product direction and GTM strategy.

Jul 2022 – Jun 2024 · 1 yr 11 mos

• Amazon Music- Consumer Product Team
• Innovative Feature Rollouts:
• Spearheaded dynamic features like Stories and Stage, revolutionizing music engagement and enhancing user experience. Oversaw seamless UI transition from 5% to full-scale implementation, driving marked user experience improvements. Leveraged
• precise segmentation analysis in over 30 sub-experiments to increase user interaction and content consumption on Amazon Music.
• Elevated App Interaction:
• Refined the Product Customer Experience in the Amazon Music app, creating an intuitive, engaging interface. Established a robust customer experience framework, fostering increased retention and heightened satisfaction through seamless issue resolution. Conducted comprehensive music video catalog analysis, delivering invaluable recommendations for heightened revenue and
• customer satisfaction.
• Strategic Reviews and Automations:
• Implemented Weekly Business Reviews (WBR) for profound visibility into Voice on Mobile platforms
• and Customer Visual interactions. Engineered end-to-end automation, optimizing operational efficiency, and driving impactful product design
• enhancements.
• Revolutionized Dashboard Design:
• Engineered dashboards distilling intricate business context into actionable insights, empowering agile,
• informed decision-making.
• Enhanced Data Integrity:
• Collaborated seamlessly with SDEs, effecting a substantial enhancement in accuracy and integrity, fortifying our operational foundation.

Mar 2020 – Jun 2022 · 2 yrs 3 mos

• Partner Performance and Profitability: Modeled insights and defined metrics for ROI on each signup through customer acquisition partners.Re-designed signup offers, significantly reducing acquisition costs.
• Strategies and Promotions: Optimized ad campaign analytics for effective audience targeting.Delivered feature POCs for cost reduction,resulting in increased signups, retention, and savings.
• Process Streamlining and Performance Monitoring Systems: Designed KPIs and delivered 8 dashboards for business monitoring. Built automations (Python, SQL, Excel/VBA) saving approx 1000 hours annually for Financial Analysts.
• Acting SCRUM Master for Music Finance Analytics: Facilitated sprint planning for 5 BIEs and 15+ stakeholders across 5 countries. Organized retrospective meetings and managed product backlog, ensuring leadership visibility.
• Engineered comprehensive business solutions, enabling data-driven analysis for informed decisions in product, operations, and marketing,
• leading to substantial cost savings.
• Devised innovative strategies and promotions for refined audience targeting and peak performance.
• Advocated for software feature expansions, driving further cost efficiencies.
• Spearheaded process optimization and automated Finance reporting, reducing over 1000 hours of manual effort.
• Finance BIE POC: Specialized in cost savings and partner performance, serving as the sole POC for the team.Received multiple leadership appreciations for business reviews and root cause analysis.

Jul 2019 – Mar 2020 · 8 mos

• Provided consultation services to engineer technical architectural solutions as per customer use-case and resolved issues for various business customers of AWS. Achieved desired technical infrastructure for 7+ businesses and led to resolve 100+ issues with optimal solutions.
• Wrote 5 tutorials and technical articles for the AWS customer community on designing data analysis workflows using aws services. It is used by internal engineers and had 500+ views in 2020.
• Attained AWS Solutions Architect Associate certification to design cost-efficient, fault-tolerant, and scalable distributed systems on AWS.

Apr 2019 – Jun 2019 · 2 mos · Gurgaon, Haryana, India

• Multinational hospitality chain(now global) of leased and franchised hotels, homes and living spaces. I worked in the Offline & Online User Acquisition and Partnerships & Strategic alliances domain.
• 1. Enabled business visibility on conversion rate by customer segments to drive focus on segments with better conversion rates. Launched campaigns specific for these segments to increase segment conversion.
• 2. Enabled visibility into the progress and RoI for various campaigns to understand performance and profitability.

Jun 2018 – Jul 2018 · 1 mo · Noida Area, India

Dec 2017 – Jan 2018 · 1 mo · New Delhi Area, India

• As the Research and Data Mining Intern, I was responsible for studying the company databases and creating insights to analyze the compliance to SEBI norms and report them to my superiors.

May 2017 – Jul 2017 · 2 mos · New Delhi Area, India

Feb 2017 – Feb 2017 · 0 mo · Boston, Massachusetts

• Harvard University USA: As an international delegate, worked with multi national teams in competitive case study competition and proposed potential solutions to a few Asia-specific problems.