Priyanka Negi

Business Development Executive

Gurugram, Haryana, India3 yrs 9 mos experience

Key Highlights

Expert in budget optimization and data analysis.
Proven track record in driving business efficiency.
Strong analytical skills with a focus on actionable insights.

Stackforce AI infers this person is a Business Analyst with expertise in data-driven decision-making in the Food Delivery industry.

Contact

Skills

Core Skills

Business StrategyData Analysis

Other Skills

SQLExcelBudget OptimizationMachine LearningMarketing Mix ModelingData VisualizationPowerPointRProblem SolvingPython (Programming Language)Analytical SkillsPower BIMicrosoft OfficeVisual Basic for Applications (VBA)Pivot Tables

About

An analytically fact-driven with strong attention to detail to drive and learn new technologies and grow technical & functional skill sets, problem-solving, interpersonal skills, and ability to multi-task both independently and in a team to make business processes more efficient.

Experience

3 yrs 9 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 5 mos

Current Experience

District

Business Analyst

Nov 2024 – Present · 1 yr 5 mos · Gurugram, Haryana, India · On-site

Zomato

Business Analyst

Jun 2023 – Present · 2 yrs 10 mos · Gurugram, Haryana, India · On-site

Dining Vertical
Led budget optimization initiatives focused on discount burn analysis, leveraging SQL and Excel-based models to maximize cost efficiency while ensuring business impact.
Worked on high-impact projects such as city-level P&L analysis, QSR launch strategy, Minimum Guarantee Framework, and revenue projection models for new brand onboarding.
Designed and implemented an Ads Budget Allocation Model for National Key Accounts, optimizing ad delivery efficiency from 87% to 96% through data-driven allocation strategies.
Facilitated the seamless transition of POS (Point of Sale) workflows, supporting the enablement and adoption of the Scan & Pay flow.
Led the development of the QSR (Quick Service Restaurants) business vertical, analyzing product supply data and operational metrics to drive scalable growth and improve market penetration.
Build Search & Discovery (S&D) Dashboards from scratch, to provide actionable insights for the Product & Content teams, resulting in improvements in platform visibility and user experience.

SQLExcelBudget OptimizationData AnalysisMachine LearningMarketing Mix Modeling+1

Virtue analytics inc.

2 roles

Business Analyst

Jul 2022 – Jun 2023 · 11 mos

Leveraged Marketing Mix Modeling to optimize advertising budgets for retail clients, driving improved KPIs.
Collaborated closely with clients to present detailed project reports and insights, influencing operating expenses and delivering positive ROI. Identified key areas for process improvements and provided actionable recommendations.
Delivered seamless project execution, from initial presentations to final delivery. Utilized tools like Excel, PowerPoint, SQL, R, and BI platforms to address client-specific challenges.

Marketing Mix ModelingExcelPowerPointSQLRBusiness Strategy+1

Intern

Mar 2022 – Jun 2022 · 3 mos

Analyzed client markets and customer bases using proprietary data (e.g., Point-of-Sale data, panel data) and secondary sources (industry and annual reports).
Collaborated closely with the marketing mix modeling team to drive insights.
Managed and maintained databases, created presentations for clients, and ensured data quality through careful monitoring and processing using Excel and R.

ExcelRProblem Solving