Nov 2022 – Present · 3 yrs 6 mos · Gurugram, Haryana, India · On-site

• Product & Strategy
• “Pure Veg” mode- Developed app-wide vegetarian ordering feature using SQL/Python, driving 3% increase in market share
• Designed cross-platform user linking system across Zomato, Blinkit, and District, to build personalized recommendation engine
• Executed end-to-end Zomato Wallet campaigns to increase user adoption by defining A/B cohorts, CPIO, retention rates
• Formulated a dynamic COD model to enable tailored offers by analysing A/B test results, rejection rates, and AOV
• Analytics and ETL
• Led order forecasting for high-traffic events, driving ₹20Cr+ additional revenue via Time Series modeling and behavioral analysis
• Built and managed 50+ robust ETL pipelines, ensuring stable and synchronized data flow across interconnected systems
• Analyzed user retention and migration trends to establish a correlation between churn and user experience and suggested changes in the legacy policies.
• Analyzed app-interaction behavior, preferences and order impacting drivers of the GenZ population, aiming to revamp the app design
• Collaboration & Dashboarding
• Worked across 4 different verticals in collaboration with Marketing, Promos, Product, Engineering, Ops, and Compliance teams to ensure smooth functioning and enable better and synchronized data decisions
• Developed real-time Tableau dashboards for tracking performance and city operations, and monitoring special events like NYE
• Accelerated RCA and insights generation by analyzing patterns and performance anomalies from the BAU dashboards