Feb 2022 – Oct 2023 · 1 yr 8 mos · Bengaluru · On-site

• Led analytics across multiple product lines at CoinSwitch, driving growth, retention and monetization through data-led decisioning and product interventions. Owned marketing efficiency and CAC optimization across platforms, identifying non-performing channels based on cohort-level retention, leading to a ~23% reduction in CAC. Redesigned the discounting engine by incorporating variables such as user type, trading volume and trade frequency, resulting in a ~35% reduction in discount spends while maintaining growth.
• Built and scaled key growth and retention levers, including revamping the rewards program to drive a ~23% increase in activation and ~9% improvement in reactivation of churned users. Developed a “Riskometer” framework for crypto assets using technical indicators to classify coins by risk levels, enabling onboarding of 27 lower-risk coins while flagging high-risk assets, contributing to improved user trust and a ~2% lift in retention.
• Focused on democratizing analytics across the organization by building dashboards and data systems that made key business metrics accessible to cross-functional teams, enabling faster and more informed decision-making. Managed analytics across four platforms - CoinSwitch (retail), CoinSwitch Pro, CSX (exchange) and Lemon (stock trading) — ensuring consistency in measurement, experimentation and growth strategy across products.
• Key areas of impact:
• Marketing Efficiency & CAC Optimisation (channel performance, discounting strategy)
• Growth & Retention Systems (activation, reactivation, rewards design)
• Product Innovation (Risk-meter, asset classification frameworks)
• Analytics Democratisation & Decision Enablement
• Multi-product Analytics Leadership (Retail, Pro, Exchange, Stocks)

Sep 2019 – Nov 2021 · 2 yrs 2 mos

• Led new business initiatives and city P&Ls at Dunzo, driving growth, profitability and category expansion across key markets. Launched Dunzo’s first private label brand Essentia in the grocery category, owning end-to-end strategy across sourcing, branding, packaging, distribution and demand generation, with a strong focus on user acquisition and retention.
• Owned city-level P&L for Pune and Bangalore, delivering significant business impact through category-focused interventions. In Pune, drove ~70% growth in orders and ~20% absolute improvement in profitability by strengthening the food category. In Bangalore, scaled GMV by ~40% and improved profitability by ~14% through expansion of the grocery category and launching micro-warehouse models to improve supply efficiency and unit economics.
• Key areas of impact:
• P&L Ownership & City Operations (Pune, Bangalore)
• New Business & Category Creation (Private Label, Grocery)
• Growth & Profitability Optimization
• Supply Chain Innovation (Micro-warehousing)

Apr 2018 – Sep 2019 · 1 yr 5 mos

• Built and scaled the analytics function at Dunzo, creating the foundational data infrastructure and team required to support rapid business growth. Designed and implemented a scalable analytics stack (data lake, pipelines and instrumentation), enabling data collection, processing and reporting at 100x scale.
• Led analytics democratisation across the organisation by building dashboards and systems that made the top business metrics accessible within seconds, embedding data into daily decision-making. Established a strong review cadence (weekly and monthly) across teams to drive accountability and faster execution against business goals.
• Built and led a centralised analytics team of 20+, defining hiring, structure and career progression, while partnering closely with business, product and operations teams to drive growth and efficiency.
• Key areas of impact:
• Analytics Infrastructure & Data Platform (100x scale)
• Analytics Democratisation & Decision Systems
• Team Building & Leadership (20+ team)
• Business Performance Management & Review Cadence
• Cross-functional Analytics for Growth & Operations

Apr 2017 – Apr 2018 · 1 yr

• Led analytics initiatives across key mobility use cases at Ola, driving profitability, product innovation and user growth through data-led decisioning. Built and mentored analytics teams while embedding a strong data-driven culture across product and business functions.
• Improved platform profitability by ~8% by optimizing discounting algorithms using a combination of real-time and historical signals. Played a key role in conceptualizing and launching the Share Pass product, working closely with product and leadership teams to define pricing constructs across cities, resulting in a 2x increase in bookings per user per week (from 1.8 to 3.7).
• Drove large-scale growth and reactivation through high-impact campaigns, including executing a Share Pass flash sale that became one of the most trending topics on Twitter for two days and reactivated ~13,000 dormant users.

Apr 2016 – Mar 2017 · 11 mos

• Owned analytics for Ola Share, focusing on improving matching efficiency, supply utilization and overall unit economics. Designed real-time matching algorithms to group riders traveling on similar routes, driving ~15% improvement in profitability.
• Developed and implemented logic to reduce back-bookings by ~2.5%, addressing one of the key operational challenges in shared mobility. Identified high-demand routes and launched the Share Express product, contributing to ~10% category growth and ~2% profitability improvement.
• Established core metrics and dashboards to track growth and operational performance, enabling structured reviews and faster decision-making across product and operations teams.

Oct 2014 – Mar 2016 · 1 yr 5 mos · Bengaluru

• Worked on credit card portfolio analytics, driving revenue growth and operational efficiency through data-led interventions. Led the overhaul of rebate payout structures by introducing customer health analytics, enabling renegotiation of rebate terms for low-spend segments and driving ~20% increase in overall revenue.
• Streamlined onboarding for commercial card customers by digitising a paper-based process through a custom-built desktop tool, improving efficiency and enabling scale. Trained and onboarded 50+ sales associates to transition to the new system.
• Developed analytical models to standardise and optimise rebate structures for new and existing customers, improving decision consistency and reducing dependency on heuristic-based approaches.
• Key areas of impact:
• Revenue Optimization & Customer Segmentation
• Pricing & Rebate Strategy
• Process Digitization & Operational Efficiency
• Cross-functional Enablement (Sales, Ops)

Jul 2011 – Sep 2014 · 3 yrs 2 mos · Bengaluru Area, India

• Worked across enterprise clients in telecom, retail and pharma, managing multiple phases of ERP transformation programs including business analysis, solution design, development, testing and documentation. Built strong foundations in structured problem-solving and large-scale system implementation.
• As part of Deloitte’s US-India Financial Advisory Services, designed and implemented a claim resolution framework for a Fortune 500 client, earning recognition for impact and execution (2012 award).
• Also led development of complex sales process reporting systems for telecom clients, improving visibility into performance and decision-making. Played a key role in mentoring and training new hires on domain and technical capabilities.
• Key areas of impact:
• ERP Transformation & Enterprise Systems
• Business Analysis & Process Design
• Financial Advisory & Claims Optimisation
• Stakeholder Management & Client Delivery

May 2010 – Jul 2010 · 2 mos

• Developed a desktop-based application to enable remote device management over the internet, improving administrative efficiency and reducing manual intervention. Gained early exposure to building practical, scalable solutions with real-world usability.