Oct 2020 – Jan 2022 · 1 yr 3 mos · San Francisco Bay Area

• Led 0-1 development of the PlayStation 5 Game Hub from concept to launch. Game Hub is the single destination for all things related to a game on the PS5. It enables players to learn about a newly announced game, research, purchase and download the game, track progress, read news, watch UGC, discover and purchase add-ons to expand their gameplay.
• ● Defined Game Hub’s vision, strategy and roadmap for increasing conversion and gameplay engagement, and launched a context-aware experience that adapts to the lifecycle stages of the game and personalizes the experience based on player intent. Translated complex technical and platform capabilities into intuitive experiences used by millions of players globally.
• ● Refined the product requirements by balancing player, developer, and internal business stakeholder needs. Communicated feature priorities among PS5 leadership and adjacent product teams to ensure strategic alignment and lock step execution.
• ● Partnered closely with engineering and design to translate product requirements into scalable product features, iterating across multiple options to arrive at the most optimal solution that balances player and stakeholder value, feasibility and performance.
• ● Served as the Product Owner for the Game Hub Scrum team, driving feature prioritization and clarity, dependency management and execution velocity. Ensured the highest quality product through frequent bug bashes, and bug triages.
• ● Created game developer facing documentation and self-serve tooling to drive feature adoption at scale across external partners. Launched a Game Hub preview app to motivate and empower partners to create and submit the highest quality game assets and metadata.
• ● Iterated on Game Hub features based on post-launch analytics and player behavioral insights, and extended successful conceptions across PS4, web and mobile platforms.

Nov 2018 – Oct 2020 · 1 yr 11 mos · San Francisco Bay Area

• Product lead of the next generation console gaming experience, focused on defining and delivering the Game Hub destination on the PS5 to drive player engagement and monetization throughout different lifecycle stages of a game.

Jul 2017 – Oct 2018 · 1 yr 3 mos · San Francisco Bay Area

• Led the personalized customer engagement campaign platform for PlayStation’s TV streaming service PlayStation Vue. Defined the product vision, strategy and roadmap to increase content engagement, customer satisfaction, and prevent subscription churn. Delivered messaging templates, audience selection, A/B testing capability and actionable on-boarding guides to empower internal business stakeholders to self-serve engagement campaigns and iterate their approach based on data driven experimentations.
• Defined and refreshed the platform roadmap based on customer needs, business priorities, market trends, and competitive analysis, worked closely with design, development and QA to deliver intuitive, delightful, and performant features.
• Evangelized an user centric feature definition and prioritization mindset by gathering customer feedback, analyzing usage patterns to discover pain points, and translating them into problem statements, user needs and opportunities for improvements.
• Collaborated with internal stakeholders and cross functional teams to define customer centric features that also minimize cost to the business operations teams. Worked with engineering to explore a variety of possible solutions before deriving at the most optimal option that balances user needs, business cost and engineering constraints.

Jun 2016 – Aug 2016 · 2 mos · San Diego County, CA

• Managed the pilot messaging platform for Playstation Vue, and laid the foundation for delivering personalized engagement campaigns.
• Worked with research, design and development to define product requirements, user stories and product roadmaps.
• Identified key success metrics, the measurement and analysis plan to continuously improve the messaging platform over time.
• Prioritized features based on customer needs, business goals and technical feasibility.
• Collaborated with internal stakeholders across Playstation to identify new use cases and opportunities to increase the business impact of the platform.

Jan 2016 – Jun 2016 · 5 mos · Cambridge, MA

• Mentored project teams throughout the semester
• Led portions of class discussions
• Graded project reports and presentations
• Handled logistics for 80+ students

Jun 2014 – Aug 2015 · 1 yr 2 mos · San Francisco, California

• Key point of contact for the Salesforce Marketing Cloud account among other technology industry clients. Collaborated closely with product management and development teams to shape product directions and delivered actionable design requirements and specs for the next generation software products.
• Planned and executed primary user research to understand customer pain points and latent needs, translated them into opportunity areas, explored potential product features for each opportunity, and provided client stakeholders decision making frameworks to finalize the approach.

Mar 2013 – May 2014 · 1 yr 2 mos · San Mateo, CA.

• Improved the user experience of the core customer facing configuration and monitoring portal Luna Control Center to strength Akamai’s self-service capabilities. Transformed complex processes and concepts into simple, intuitive user flows. Delivered user research, design explorations, detail design iterations and visual design specs.
• Collaborated with front end engineers and product managers to balance product polish, business goals, and technical constraints.
• Led the design of the adaptive alerting application and the navigation redesign projects.

Sep 2012 – Dec 2012 · 3 mos · Cambridge, Massachusetts

• Conducted primary and secondary research in the healthcare industry and recommended key opportunity areas for improving the existing electronic medical records software. Delivered design concept sketches, wireframes, visual design comps and prototypes.

Jun 2012 – Aug 2012 · 2 mos · 13 Crosby Street, New York, NY 10013

• Delivered design research, persona, concept sketches, prototypes and visual design specifications for NYC’s premier business and financial market digital news consumer application.

Oct 2011 – May 2012 · 7 mos · Providence, Rhode Island Area

• Mentored students on design principles throughout the semester.
• Helped over 90 students with their ideation, sketching, model making, computer drafting projects.

Jun 2011 – Sep 2011 · 3 mos · Boston

• Designed new athletic and lifestyle concepts, account specific upper, color and material packages for the Key Accounts department at Puma North America.
• Conducted primary and secondary market research and generated trend analysis and consumer insight reports.
• Independently designed two new pairs of shoes, one of them was produced and launched to market.

Jan 2010 – Oct 2011 · 1 yr 9 mos · Providence, Rhode Island Area

• Planned the 2011 conference and acquired numerous sponsors after being selected to be a part of a twelve person board.
• Built partnerships with companies like Herman Miller, Kimberly Clark and KPCB to raise a total of 50,000 dollars.
• The conference hosted over 1000 attendees and 120 presenters over three days.

Jan 2008 – Jan 2009 · 1 yr · Vancouver, Canada Area

• The Spirit of Place Exhibition at the Emily Carr Institute was co-presented by the Vancouver 2010 Cultural Olympiad. My responsibilities were:
• Selected artworks from 15 regions in BC to exhibit in the Emily Carr gallery.
• Designed and built the exhibition space, planned the opening night.
• Gave Citytv interviews featuring the exhibition.

Jul 2006 – Aug 2006 · 1 mo · Hangzhou, Zhejiang, China

• Wrote and directed episodes of the longtime Chinese television sitcom series “Qing Chun Men Number Five”.
• Produced an episode that received the highest audience-viewing rating since the premiere of the television series.