Vaibhav Pathak — Business Development Executive

I started my career in direction, working as an assistant director across television, films, web series, and commercial shoots. This gave me a strong foundation in storytelling, visual planning, and managing large-scale productions under tight timelines. After the pandemic, I moved into the corporate space with a gaming startup, where I worked across operations, marketing, and customer support in a fast-paced environment that required end-to-end ownership and cross-functional coordination. I then joined Zomato Ads, managing ad operations and campaign execution for Pan India accounts (NKA, CKA, & Bharat). My role focused on ensuring campaigns ran smoothly across different ad formats to maximise visibility and performance. Later, I moved into Zomato’s Central Marketing team, where I work across all Eternal verticals - Blinkit, Hyperpure, Feeding India, and District. I’ve been involved in a wide range of campaigns, including festive and non-festive launches, performance marketing, influencer collaborations, ATL initiatives (such as OOH branding and print), and BTL activations. My expertise lies in brand management and production - taking complete ownership from concept and planning to execution and delivery. I handle both in-house and partner-led projects, ensuring every campaign is on-brand, on-time, and impactful.

Stackforce AI infers this person is a Brand Marketing and Operations Specialist in the Gaming and Food Delivery sectors.

Location: Delhi, India

Experience: 3 yrs 5 mos