Shikhar Bafna

UI Designer

Mumbai, Maharashtra, India6 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Pivotal role in Netflix's marketing partnerships.
Innovative strategies driving subscription growth.
Expertise in visual storytelling and design.

Stackforce AI infers this person is a creative marketing professional with expertise in visual storytelling and partnership marketing.

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Skills

Core Skills

Project ManagementVisual StorytellingStorytellingContent StrategyLeadership

Other Skills

Event PlanningPartner Relationship ManagementPartnership MarketingCommunicationAdobe LightroomMotion GraphicsPhotographyArt DirectionCreative WritingAdvertisingCreative StrategyMicrosoft OfficeAdobe PhotoshopAdobe IllustratorAdobe Creative Suite

Experience

6 yrs 2 mos

Total Experience

1 yr 2 mos

Average Tenure

3 yrs 1 mo

Current Experience

Netflix

2 roles

Specialist - Photo and AV Studio

Sep 2024 – Present · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

Project ManagementEvent PlanningPartner Relationship ManagementPartnership MarketingVisual StorytellingStorytelling+28

Creative Collaborator - Marketing Partnerships

Mar 2023 – Aug 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

My role within Netflix's Marketing Partnerships team as an independent contractor has been pivotal in driving creative strategy and design, particularly focused on distribution partnerships. Through my efforts, I have helped the distribution of Netflix content across various partner channels like Jio, Tata Play, ACT Fibernet, and Airtel.
One of my key contributions has been identifying critical drop-off points in the consumer journey, concerning the discoverability of Netflix bundles offered by our partners across retail, online, and in-app platforms. This proactive approach has enabled us to enhance the visibility and accessibility of Netflix offerings, thereby improving conversion rates and customer acquisition.
An exemplary instance of my impact lies in the collaboration with ACT Fibernet to promote Netflix's "Guns and Gulaabs." Leveraging ACT's reach across Tier 1 and Tier 2 cities, we orchestrated a unique fan premiere exclusively for new subscribers of the ACT Fibernet + Netflix internet bundle. This event featured a meet-and-greet with the show's lead, Rajkummar Rao, adding a touch of stardom to the campaign.
The results were remarkable, with a substantial uptick in subscriptions to the ACT + Netflix internet plan. Beyond merely raising awareness about the show, this initiative facilitated ACT's penetration into previously untapped markets, particularly in northern Hindi-speaking regions. By bridging geographical divides and aligning the interests of both Netflix and ACT, I've not only contributed to the success of individual campaigns but also fostered mutually beneficial partnerships that drive sustained growth for both entities.
In essence, my role has been defined by a relentless pursuit of innovative strategies, attention to detail, and a commitment to delivering tangible results. Through strategic collaborations and a deep understanding of market dynamics, I've played a pivotal role in expanding Netflix's reach across diverse demographics.

StorytellingCommunicationVisual StorytellingAdobe LightroomProject ManagementEvent Planning+3

Storia

Design Lead

Sep 2021 – Feb 2023 · 1 yr 5 mos · Remote

As the Design Lead for various brands at Storia, I was responsible for overseeing and executing all aspects of the design process, from concept to final delivery. I played a pivotal role in creating compelling advertising campaigns, ensuring that each brand's unique message and identity were effectively communicated to the target audience.
My day-to-day responsibilities involved collaborating with cross-functional teams, breaking down creative briefs, and ideating on visually captivating concepts that aligned with the brand's values and goals. I also closely monitored campaign performance, regularly analyzing data to optimize and refine the ad creatives.
In this role, I honed my skills in project management, design thinking, and communication, as well as gained a deep understanding of how to effectively translate a brand's vision into creative deliverables. Overall, my time as Design Lead at Storia allowed me to make a significant impact on multiple brands and develop my expertise in the field of design.

StorytellingContent StrategyCommunicationMotion GraphicsCreative Problem SolvingVisual Storytelling+3