Donald Hui

CEO

San Francisco, California, United States13 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led a $15BN revenue product at Meta.
  • Managed a 30-person engineering organization.
  • Drove user growth from 10M to 300M at Wish.
Stackforce AI infers this person is a B2C AdTech professional with strong engineering and growth optimization expertise.

Contact

Skills

Core Skills

Software EngineeringMachine Learning

Other Skills

JavaScriptJavaMySQLBig DataWeb CrawlingA/B TestingScalajQueryAJAXEclipseAndroid DevelopmentMongoDBPythonGitCSS

About

Now on the other side at Meta, building the next generation of Dynamic Ads and Automation solutions for Shopping advertisers across the globe. I am hiring, don't hesitate to reach out and send me a DM. -------------------------------------- Previously: Ads Growth Engineering Director at Wish, Head of Growth Engineering Org I currently lead a 30 person org consisting of 6 sub teams responsible for all traffic coming into Wish from 15+ channels across both paid and unpaid organic efforts. My teams manages all of Wish's $1BN annual digital performance marketing budgets and ad optimization across Facebook, Google, RTB, Tiktok, Snapchat, Pinterest, Twitter, and several other paid channels as well as Email Marketing, Mobile App Push Notifications, SEO and Affiliate partners. Fully responsible for helping take Wish from a 20 person private company with 10M users back in 2013 to the 1000+ public company today with 300M registered users and 50M MAUs across 70+ geos through traffic optimization across the entire funnel of impressions, clicks, installs, signup, on-site and in-app user conversion experiences as well as optimizing user retention. Over 70% of Wish's user base and sales today came through the traffic funnels my teams built. Currently hiring - looking for smart, curious individuals with strong data and full-stack experience ( leaning towards the back-end ) who are looking for a fast-paced environment with high impact projects. You will be joining a team that manages the largest line item on our P&L and have the ability to write code and design systems that impact millions of users and ad spend on a daily basis.

Experience

13 yrs 5 mos
Total Experience
2 yrs 2 mos
Average Tenure
4 yrs 2 mos
Current Experience

Meta

Senior Software Engineering Manager

Mar 2022Present · 4 yrs 2 mos · Menlo Park, CA

  • I currently lead the Dynamic Ads Product at Meta. Dynamic Ads is a $15BN annual revenue ads product that makes up 14% of Meta's total revenue. Dynamic Ads Product is comprised of the Dynamic Ads Format and Video Monetization teams, Platform teams and Growth teams.
  • Dynamic Ads offers Advertisers the ability to run highly targeted and personalized product recommendation ads at scale. Large ecomm marketplace advertisers can upload a catalog of products for sale and our ads system automatically ranks and recommends the right products to the right users such that every single ad impression is personalized, without the advertiser having to manually target each individual product.
JavaScriptJavaMySQLSoftware EngineeringMachine LearningBig Data

Wish

3 roles

Director, Software Engineering

Promoted

Nov 2020Mar 2022 · 1 yr 4 mos

Manager, Software Engineering

Promoted

Oct 2017Nov 2020 · 3 yrs 1 mo

Software Engineer

Jul 2014Oct 2017 · 3 yrs 3 mos

Twitter

Software Engineering Intern

Aug 2013Dec 2013 · 4 mos · San Francisco Bay Area

  • Part of the Gazebo team.

Contextlogic

Software Engineer Intern

Jan 2013Apr 2013 · 3 mos · San Francisco Bay Area

  • Worked on growth campaigns, web crawling, feed rank algorithms, A/B testing and general tools and features as a full-stack engineer.
Web CrawlingA/B Testing

Tagged

Software Engineer Intern

Apr 2012Jul 2012 · 3 mos · San Francisco Bay Area

  • Improved Machine Learning models for automated flagging of spam messages and built a new pipeline for model training and analysis using Stig.
Machine Learning

Groupthinq solutions, inc

Web Application Developer

Sep 2011May 2012 · 8 mos

  • Took over the role of Lead Developer and CTO in a fast-paced start-up being built from the ground up. Involved in all aspects of the development cycle in building a real-time, to-do, human collaboration web-app (a better Asana) including, front-end and back-end design and implementation written in Scala.
Scala

Evertz microsystems

Design Engineering

Jan 2011Apr 2011 · 3 mos

  • Worked on front-end GUI design for a web-based application designed to configure video-broadcast hardware settings through XMLRPC communication with Python APIs.

Thales

Software Analyst

Jun 2010Sep 2010 · 3 mos

  • Developed highly-effective test suites and wrote VB scripts for self-guided automated train software. Optimized simulation tool builds and fixed bugs related to simulation tools written in C.

Harris corporation

Software Quality Assurance Tester

May 2009Sep 2009 · 4 mos

  • Discovered, analyzed and documented several bugs daily in video-broadcasting software.

Education

University of Waterloo

BS — Software Engineering

Jan 2009Jan 2014

University of Waterloo

Bachelor of Software Engineering — Software Engineering

Jan 2008Jan 2014

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