Ruchi Varma

Operations Associate

Gurugram, Haryana, India20 yrs 11 mos experience
Highly Stable

Key Highlights

  • Over 21 years in customer experience enhancement.
  • Established first global contact center for Marriott in India.
  • Led teams to achieve exceptional KPIs consistently.
Stackforce AI infers this person is a seasoned leader in Hospitality Operations Management with a focus on Customer Experience.

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Skills

Core Skills

Customer ExperienceOperations Management

Other Skills

Customer ServiceTeam ManagementProcess ImprovementRevenue GenerationTechnology UtilizationPerformance ManagementBudget AdministrationKPI ManagementTrainingSales CapabilitiesTechnology ImplementationHotelsRevenue AnalysisHotel ManagementFront Office

About

Dynamic career of over 21 years in enhancing customer experience at global level through Contact Center Operations Management, Business Planning, Process Improvement and Governance Team-based management style coupled effective mentoring, problem-solving, decision-making and leadership approach; led recruitment, training and monitoring of 500+ team strength for maintaining excellence in the service operations Drive CRM by evaluating consumer data, program engagement, rewards redemptions, user experience analyses, business performance metrics leading to better results in customer acquisition and retention. Build and lead Learning and Development knowledge management process to improve performance, competitive advantage, innovation, integration and continuous improvement.

Experience

20 yrs 11 mos
Total Experience
8 yrs 9 mos
Average Tenure
3 yrs 5 mos
Current Experience

Apple

Manager

Nov 2022Present · 3 yrs 5 mos · India

Marriott international

Director Site Operations

Jul 2010Aug 2020 · 10 yrs 1 mo · Gurugram, Haryana, India

  • Key Result Areas
  • Established the first Global Reservation Sales and Customer Care Office in India for Marriott International Hotels in 2010 and managed combined entity of 500+ team, catering to guest voice, chat & email queries for 100+ hotels across locations
  • Led Marriott’s India contact center leadership team and formulated strategies to enhance customer experience, revenue generation, improved technology utilization and team performance
  • Administered 70 Million USD operations budgets and met cost-per-reservation targets and executed projects to eliminate unnecessary procedures (NVA), provided high quality processing service within specified SLA.
  • Steered teams to meet and exceeded KPIs with associate engagement score (96+% against benchmark of 80% since 2011)
  • Improved inbound call-handling performance through trainings and secured up-selling conversion rate of 27% in 3+ years
  • Exceeded KPI targets for average time spent on calls (AHT) by 5% along with growth in the loyalty program
  • Expanded business by 5% by targeting members of IATO, association of expert inbound tour-operators
  • Improved FTE productivity by 12% by designing and implementing performance-based incentive plan
  • Designed Employee Recognition Program that cut turnover by 20% and enhanced employee morale noticeably
  • Led workforce expansion of 150% (200 to 500) within 12 months for new business streams including OTA, Missing Stay and Loyalty and Ambassador Programs
  • Consistently achieved the lowest contact per call, KPI goals (Best Balance Scorecard) from 2012 to 2017
  • Spearheaded process and operations management for Marriott with a 220-member team in India, Dubai and Cape Town, encompassing reservation leads from 4000+ hotels worldwide
  • Built sales capabilities at the Dubai Contact Center and improved performance of 30+ Associates by 20% resulting in associate engagement scores higher than benchmark (from lowest of 64% to 80% in 2016 and 97% in 2017)
Customer ServiceTeam ManagementProcess ImprovementRevenue GenerationTechnology UtilizationPerformance Management+6

Eih ltd., oberoi hotels and resorts

Operations Manager - Oberoi Contact Center

Dec 2002May 2010 · 7 yrs 5 mos · Delhi, India

  • Established the Oberoi Contact Center (the first of its kind) for centralized reservations in India in 2002;
  • Staffed the center with 200+ Customer Service Associates responsible for voice, email, profile management, group reservations and other support processes; steered Associate stack rank and performance management
  • Generated a total revenue of INR 40 corers through telesales (INR 8 corers from direct consumers and INR 32 corers from corporate and travel partners)
  • Streamlined MICE, Wedding groups and event related centralized reservations – accounting for 70% of the Oberoi Hotel Group’s annual turnover
  • Led implementation of Nice Technology, providing 100% call recordings and service delivery reports
  • Monitored business and process metrics to measure and manage customer service effectiveness covering:
  • o OCC overall call centre service level >= 85%
  • o Call Abandoned % <= 2%
  • o Net Promoter Score (NPS) <= 1%
  • o Average call handling time <= 3.5 mins per call
  • o OCC voice quality score >= 90%
  • o ORS audit scores >= 90%
  • Enhanced service levels from 70% to 95% by monitoring associate availability and maintained them as following:
  • o Net Promoter Score <= 1%
  • o Turnaround time of email <= 3-4 hours
  • o ORS audit scores >= 90%
Customer ServicePerformance ManagementRevenue GenerationTechnology ImplementationProcess ImprovementCustomer Experience+1

Education

Indian Institute of Management Raipur

Executive Certification Program — General Management

Oct 2020Oct 2021

University of Lucknow

Masters — History

Jan 1995Jan 1997

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