Alejandro Ceballos Benítez

CEO

Mexico City, Mexico19 yrs 6 mos experience

Highly Stable

Key Highlights

Achieved 62% revenue growth in Cloud Services.
Transformed services business with 400% revenue growth.
Created market-leading strategies for Federal IT Market.

Stackforce AI infers this person is a seasoned executive in Cloud Computing and Telecommunications with a strong focus on Sales and Strategy.

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Skills

Core Skills

Sales ManagementBusiness DevelopmentBusiness Strategy

Other Skills

Software IndustryChannel PartnersCloud ComputingTeamworkMarketing StrategyBusiness ManagementMarket ResearchCommunicationAccount ManagementSales & MarketingBusiness PlanningUnified CommunicationsBusiness AlliancesGo-to-market StrategySales Operations

About

Executive with successful growth path in Sales & Strategy @ Telco, Telecomm and IT spaces. Have managed Sales & Marketing Teams for Telco, Finance, IT & Telecomm multinational and multicultural . Solid Communication and Leadership Skills, delivering consistent results in Revenue & Profitability growth. Leader on meaningful Transformation Efforts executed into ( Sales Teams ) and around companies or market segments that have allowed the capture of relevant market transitions. Main areas of expertise are Sales, Partners & Marketing Strategy , Team Creation & Development , Large Projects Envisioning and Execution. I take pride on the Growth and Development of my teams, getting them recognized inside & outside. My mentees have escalated and outperformed during and after my diverse tenures. Extended reach leading CSR initiatives. External Advisor for Telco, Retail and Finance Co´s.

Experience

19 yrs 6 mos

Total Experience

5 yrs 8 mos

Average Tenure

2 yrs 4 mos

Current Experience

Cloudflare

Head of Sales-Mexico

Dec 2023 – Present · 2 yrs 4 mos · Mexico · On-site

Amazon web services (aws)

Senior Sales Director

Jul 2021 – Jan 2023 · 1 yr 6 mos · Mexico City, Mexico

Sales Director, Enterprise Deep : $45 > Musd yearly Rev ( $39 recurrent) in Cloud Services . Built Sales team (11 Sr AM´s) , Defined Large Accounts & Territory Sales Motions (Telco, Finance Retail Oil&Energy). Established Alliances with AWS Partners (SAP, Nokia, Vtex, Genesis & other ) to foster Cloud Migration on Datacenter, ERP´s , Data Analyitics&AI, Video, Automation and Security , achieving 62 % yoy Rev Growth .
Customers : Telco (AT&T, Altan, Megacable, Televisa, Axtel) , Grupo Salinas (Banco Azteca, Elektra , Total Play , Grupo BAL, Grupo Coppel, FEMSA and Pemex .

Software IndustryChannel PartnersSales ManagementBusiness Development

Cisco

2 roles

Senior Sales Director

Promoted

Apr 2012 – Dec 2020 · 8 yrs 8 mos

Transformed Services Business by consolidating offering into Rich and comprehensive multiyear contracts that represented a 400 % revenue growth .
Adapted & Evolved Go to Market Strategy, transforming both Partner & Direct routes to foster growth and profitability.
Created and Launched Long Term Financing Initiatives that leveraged overall segment growth.
Consolidated Executive relationship with Top Customers that led into several joint initiatives positioning Cisco as an Strategic Advisor and IT provider

Channel PartnersTeamworkSales ManagementBusiness Strategy

Regional Sales Director

Nov 2009 – Apr 2012 · 2 yrs 5 mos

Led for a 280 % Overall Revenue growth by growing into white spaces, introducing business-relevant technologies and adapting the Services Portfolio.
Captured for the first time in LATAM large End to End projects (SPVideo , Core & WiFi) that supported growth base.

Channel PartnersTeamworkSales ManagementBusiness Development

Dell

Regional Sales Director

Apr 2005 – Nov 2009 · 4 yrs 7 mos · Mexico

Created the Managed Services Strategy for Public Sector that led Dell to become the market leader in the Federal IT Market growing revenue by 310 % and market share from 23 to 65 %.
Closed the Largest long term deals in LATAM ever for a total of $640 Musd, helping grow recurrent revenue by 430 %.
Helped Dell Public Channels to change their business accordingly, creating a sustainable revenue source and drastically improving operating margins.

Marketing StrategyChannel PartnersSales ManagementBusiness Strategy