Herng Lee

Strategy Consultant

Singapore, Singapore14 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led strategic planning for Google's ads business in APAC.
Developed analytics for headcount deployment strategies.
Delivered go-to-market strategies that accelerated revenue growth.

Stackforce AI infers this person is a strategic leader in tech with a focus on data-driven decision making.

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Skills

Core Skills

StrategyProduct ManagementStrategic PlanningBusiness OperationsMarket StrategySales EnablementData AnalyticsConsulting

Other Skills

Market AnalysisProduct PartnershipsOKR GovernanceBusiness IntelligenceLeadership EnablementGo-to-Market StrategyCompetitive AnalysisRevenue IntelligenceData AnalysisBig Data AnalyticsBusiness ExperimentationMicrosoft SQL ServerPythonStatistical Data AnalysisBusiness Analytics

About

Passionate leader well-versed in strategy & operations in tech. I also write a newsletter to help people become exec-ready (5000+ subscribers): www.hernglee.com

Experience

14 yrs 4 mos

Total Experience

3 yrs 7 mos

Average Tenure

10 yrs 7 mos

Current Experience

Google

3 roles

Strategy Lead, Commerce Product Partnerships

Jun 2022 – Present · 3 yrs 10 mos

Bringing the best of Google Shopping and Payments to the market.

StrategyMarket AnalysisProduct PartnershipsProduct Management

Head of Strategic Planning & Governance

Promoted

Oct 2017 – Jun 2022 · 4 yrs 8 mos

Led strategic business planning for Google’s ads business in APAC, and helped APAC executives tackle top priorities across both Sales and Operations. Primary focus was on OKR governance, strategic resourcing, business intelligence, and leadership enablement.
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Examples include:
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Led Google APAC’s annual headcount planning & quarterly business review process
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Defined strategic priorities and corresponding OKRs to drive holistic governance
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Developed bespoke analytics to construct headcount deployment strategies
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Delivered revenue scenarios & identified growth levers to empower leadership decision-making

Strategic PlanningOKR GovernanceBusiness IntelligenceLeadership EnablementBusiness Operations

Strategy & Insights Manager

Sep 2015 – Oct 2017 · 2 yrs 1 mo

Delivered go-to-market strategies for industry sales teams by driving competitive advantage analysis, expert interviews, and revenue intelligence. Results leveraged to define sellers’ portfolios and ads revenue objectives.
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Accelerated revenue growth by delivering industry insights at client workshops, strengthening the value proposition of sales pitches. Drove thought leadership within the company, socializing China internet ecosystem insights to global stakeholders.

Go-to-Market StrategyCompetitive AnalysisRevenue IntelligenceMarket StrategySales Enablement

Applied predictive technologies

Business Consultant

Jan 2013 – Aug 2015 · 2 yrs 7 mos · Taipei / Washington, D.C.

APT (acquired by Mastercard Advisors) is an American big data analytics firm that enables Fortune 500 companies to make data-driven strategic decisions across different business areas, such as pricing, product promotions, or operations. We specialized in analyzing, designing, and measuring live business experiments for retailers, thereby helping our clients establish incrementality and implement profitable strategies at scale.
I advised clients across the U.S., China, Australia, Malaysia, and Japan; verticals spanned across restaurant, banking, and electronics retail.

Data AnalysisBig Data AnalyticsBusiness ExperimentationData AnalyticsConsulting