Kelly Cheng

CEO

Boston, MA, United States13 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in building revenue engines for B2B software.
Proven track record in scaling marketing engines.
Data-driven decision maker focused on revenue growth.

Stackforce AI infers this person is a B2B Marketing Executive with expertise in SaaS and digital marketing strategies.

Contact

Skills

Other Skills

AdvertisingMedia PlanningSocial MediaMarket ResearchSocial Media MarketingIntegrated MarketingSEOInteractive MarketingDigital MediaOnline AdvertisingCompetitive AnalysisDigital MarketingDemand GenerationMobile MarketingMulti-channel Marketing

About

📊 I build revenue engines for B2B software companies that actually work. Zero fluff, just results. 🚀 Currently CMO at Goldcast, I'm obsessed with turning marketing dollars into predictable pipeline through brand-building content, data-backed decisions and creative problem-solving. 💪 I've scaled marketing engines at Goldcast, Wistia and PagerDuty, and now I help high growth startups do the same. 💡My approach? Ruthless prioritization, operational excellence, and strategies that actually move the needle on revenue. 💬 Looking for someone who'll tell you what you need to hear (not what you want to hear) about your growth strategy? Let's talk.

Experience

13 yrs 4 mos

Total Experience

1 yr 10 mos

Average Tenure

4 yrs 7 mos

Current Experience

Goldcast

2 roles

Chief Marketing Officer

Promoted

Jan 2025 – Present · 1 yr 3 mos · Boston, Massachusetts, United States

VP of Marketing

Sep 2021 – Jan 2025 · 3 yrs 4 mos · Boston, Massachusetts, United States

Goldcast is an AI-powered B2B Video Content Platform that puts video at the heart of the customer journey. Effectively capture attention and engage your audience, efficiently create and repurpose video content, and capitalize on intent. Elevate your video content strategy with Goldcast for true audience engagement, brand development, and revenue growth.

Wistia

2 roles

Director, Growth & Media

Promoted

Aug 2020 – Sep 2021 · 1 yr 1 mo

Wistia is a leading video hosting platform that enables marketers to get bigger results from their videos and podcasts. Learn more at wistia.com.

Senior Manager, Growth & Acquisition

Feb 2020 – Jul 2020 · 5 mos

Dynatrace

Senior Manager, Digital Marketing

Jul 2019 – Feb 2020 · 7 mos · Greater Boston Area

Dynatrace (NYSE:DT) provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, Dynatrace's all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users.

Pagerduty

2 roles

Growth Marketing Manager

Promoted

Aug 2018 – Jul 2019 · 11 mos

PagerDuty (NYSE:PD) is a Digital Operations Management Platform that takes software enabled signals from any application, infrastructure or business process and empowers teams to act in real-time so organizations can resolve incidents before they impact customers, reduce operational costs, and innovate faster.

Senior Marketing Specialist

Apr 2017 – Aug 2018 · 1 yr 4 mos

Havas media group

Media Supervisor

Feb 2015 – Jan 2017 · 1 yr 11 mos · Greater Boston Area

Part of Havas Group, Havas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.
Accounts: Fidelity Investments, Macallan, Remy Martin

Amp agency

Media Planner

Nov 2013 – Feb 2015 · 1 yr 3 mos · Greater Boston Area

AMP Agency is a full service marketing agency with offices in Boston, New York, Seattle, Los Angeles, and Austin. AMP's clients including industry leaders like LinkedIn, Maybelline New York, Amazon, Facebook, Hasbro, Mission Foods, Maruchan, American National Insurance, Ansell Healthcare and Coldwell Banker.
Accounts: Arbor Networks, DTZ, Kernel Seasons, Babyganics, Samsonite, Mikimoto, Chopard, PURE Insurance

Pja advertising + marketing

Assistant Media Planner

Jul 2012 – Oct 2013 · 1 yr 3 mos · Greater Boston Area

As a full-service, B2B marketing agency, PJA builds integrated brand awareness and demand generation campaigns that push the boundaries to bring brands and buyers together. PJA services a range of clients including: Red Hat, Pegasystems, Thomson Reuters, GE Healthcare, Thermo Fisher, Parexel, Wex, Pimacott, and Panduit.
Accounts: RedHat, TrendMicro, RES Software, Brother Printers, TE Connectivity, Corning Health Sciences, Cambridge Trust Company, MFS