Jun 2016 – Jan 2019 · 2 yrs 7 mos · New York, New York

• Challenge:
• Leading cross-functional initiatives during major internal changes, achieving stakeholder and business outcomes.
• Scope:
• Design owner and strategic partner to editorial, technology, and business in creating meaningful and engaging digital products for readers; managing and mentoring junior designers; recruiting and shaping teams; crafting design culture.
• Highlights:
• Managed a team of designers to create and implement a design system that supports 20+ brand identities (including The New Yorker, Wired, Vogue) on Verso, Condé Nast’s front-end content experience platform.
• Launched ‘Goings On About Town’ as its own digital experience. Increased traffic by 30%, created revenue stream via native ad units, and was nominated for Webby for best UX 2017.
• Redesigned newyorker.com homepage; increased click-through rate by 3% through A/B testing.
• Pitched and implemented update to modernize newyorker.com with craftsman’s focus on translating iconic typography.
• Migrated newyorker.com to new CMS on time, on budget and in alignment with corporate objectives.
• Iterated on The New Yorker Today (iOS) app to include magazine content, increasing subscriptions by 50%, app store rating from 3.7 to 4.9 stars and engagement by 100%. Currently nominated for Webby.
• Part of cross-brand design leadership team that strengthened team and creative culture. Launched quarterly cross-functional speaker and design-expert series and team building events.

Mar 2015 – Mar 2016 · 1 yr · New York, NY

• Challenge:
• Joined 1 other designer at this 6-person start-up from the founder of Twitter-acquired Vine to advance the emotional-resonance and intuitiveness of creative tools/social networks.
• Scope:
• Developed Byte (iOS) and Peach (iOS and Android) from ideation to app store launch with team.
• Highlights:
• Both noted by media including The Verge, New Republic and Tech Crunch as advancing creative tools and social media “with a ruthless focus on affect.” Peach went viral, hitting #9 in social networking apps within one day.

Feb 2014 – Feb 2015 · 1 yr · New York, NY

• Challenge:
• Evolve the visual and UX design system for nytimes.com ecosystem.
• Scope:
• Worked on nytimes.com as part of its in-house digital design team.
• Highlights:
• Led digital redesign of The New York Times Magazine in alignment with the print design, based on target reader qualitative research.
• Conceptualized, collaboratively developed and pitched an approach to T Magazine that was more interactive and human, and financially efficient.
• Redesigned galleries and implemented incremental, iterative improvements on the navigation and homepage.

Nov 2013 – Feb 2014 · 3 mos · New York, NY

• Challenge:
• Jumped in for 4 months on The Jewish Museum redesign for this studio.
• Scope:
• Led client through final project phase.
• Highlights:
• Worked with brand designers, museum stakeholders and engineering agency to create a new, modern identity for The Jewish Museum, which won a Type Directors Club award.

Sep 2012 – Aug 2013 · 11 mos · New York, NY

• Challenge:
• Was the 5th person in this then 6-month-old, start-up agency. Aligned experiences across devices under creative director’s mentorship on best-in-class interaction models and patterns.
• Scope:
• Designed apps and websites from blue sky ideation to wireframing, visual design, prototyping to final ship.
• Highlights:
• Worked with clients including This American Life on first mobile optimized site and Bedrocket on a new video streaming model that seamlessly integrated social feeds with original programming feeds.

Sep 2011 – Jun 2012 · 9 mos · New York, NY

• Challenge:
• Continued interactive experience design—prototyping, physical computing and workshopping—but this time more commercially focused, on a larger scale, with more focus on physical spaces, and working directly with engineers in a team of 8 in this studio that was captive within an architecture firm.
• Scope:
• Led art direction and design on team of 2 with no head of design, working on design systems, art direction, concept development for interactive displays, immersive projections, kiosk screens and web/mobile applications.
• Highlights:
• Led art direction and creation of design system for Google’s Customer Experience Center.

Sep 2008 – Mar 2011 · 2 yrs 6 mos · New York, NY

• Challenge:
• Reported to art director at this pioneering agency—then 8 people now 100+—leading the reinvention of museums and public spaces as immersive, human experiences.
• Scope:
• Designed interfaces for kiosk touch screens, websites, mobile apps, storyboards for films and motion graphics, and environmental signage.
• Highlights:
• Part of team that created 11 permanent exhibitions for the new National Museum of American Jewish History, prototyping pioneering interactive digital installations for client feedback. Other clients included Cleveland Museum of Art, 9/11 Memorial and Museum, and Museum of Science and Industry.

Jun 2006 – Sep 2006 · 3 mos · New York, NY

Aug 2005 – Sep 2008 · 3 yrs 1 mo · Brooklyn, NY