Samridhi Verma — Digital Marketing Specialist
I am an advanced analytics professional skilled in transforming complex data into actionable business strategies. My expertise lies in predictive modeling, data storytelling, and fostering strong stakeholder relationships. With background in developing end-to-end Marketing Mix Modeling (MMM) solutions, I have helped clients bring MMM capabilities in-house. I have successfully delivered impactful projects in CPG & Retail, including building marketing budget optimizers, pricing models, and customer lifetime value models leveraging regression, machine learning, and optimization techniques. I bring a strong foundation in Python, SQL, and GCP to drive data-driven results.
Stackforce AI infers this person is a Marketing Analytics expert with a focus on data-driven strategies in CPG and Retail.
Location: New Delhi, Delhi, India
Experience: 5 yrs 3 mos
Skills
- Marketing Analytics
- Data Science
- Market Mix Model
Career Highlights
- Expert in predictive modeling and data storytelling.
- Proven track record in Marketing Mix Modeling solutions.
- Strong foundation in Python, SQL, and GCP.
Work Experience
Measurement Implementation Expert (1 yr 5 mos)
EXL
Senior Consultant (4 mos)
Consultant II (1 yr 10 mos)
Nielsen
Senior Analyst - Data Modeling (2 mos)
Analyst - Data Modeling (1 yr 8 mos)
Education
Certification Programme at Indian School of Business
Masters at South Asian University
BA (hons) at Delhi University
