Aug 2019 – Oct 2019 · 2 mos · New Zealand

• Conceptualization, storyboarding, animation and supervision of post-production of Whiteboard style explainer video for Amazon Web Services (AWS)

Apr 2012 – Jun 2019 · 7 yrs 2 mos · Mumbai, Maharashtra, India

Sep 2007 – Aug 2010 · 2 yrs 11 mos · Mumbai

• Lead a team of graphic designers and illustrators to co-work with editorial team and create outstanding news packages that can engage the target readers by the way the stories are communicated. Responsible for implementing the Design language style guides and maintaining consistency in layout and information hierarchy.

Dec 2005 – Feb 2007 · 1 yr 2 mos · Mumbai Metropolitan Region

• Led projects and was responsible for communication internally within the organization and also with clients globally. Responsible for end to end design and delivery of design assets and guidelines for interactive E-learning modules for graduation level curriculum and for corporate clients. Identification of potential process improvements, production planning, coordination with other functional specialists, reviews and follow-up within project team, documentation and interfacing with the client if and as required.

Sep 2004 – Sep 2005 · 1 yr · Ahmedabad, Gujarat, India

• Project was handled through communication agency named Busy Bee Communications in Ahmedabad.
• Educational serial for children on the environment. The end product was a 2 to 3 minute Flash based short episodes and involved research, character design and co-direction.
• The serial was aired on DD-I under the title ‘APNA JEEV JAGAT’. Character design and animation for an interactive television serial, ‘Medically yours’.

Jan 2003 – Nov 2005 · 2 yrs 10 mos · Greater Hyderabad Area

• Lead client projects from design. Demonstated profeciency in understanding design goals in the context of business needs of the client to iterative explorations and execution of final approved concept. Contributed with visual and interaction design, interactive media planning, layouts, navigational flows and detail designs.

Nov 2002 – Apr 2003 · 5 mos · Hyderabad, Telangana, India

• A two-minute film using Flash for animation, Painter and Photoshop for colouring and Premiere for editing. The film, ‘You Can Be’, talks about the issues of choosing the career that an individual loves to do, excel and live a successful and satisfactory life. It is in response to questions prompted like, “What am I doing with my life?” and “Am I really living the way that I want to live?”
• A boy, good in cricket and studies is pulled from every side to suit the whims and fancies of his near and dear ones and is torn between his dream and reality...can you dare to be...?
• The approach is satirical humour drawing parallels from day to day situations in every family’s life.

Sep 2002 – Oct 2002 · 1 mo · Ahmedabad, Gujarat, India

• Branding and Developing character for Mascot of Rasna’s product
• ‘Jus-up’.

Jan 2002 – Jan 2002 · 0 mo · Ahmedabad, Gujarat, India

• Vizualized, planned and created animated content for interactive information kiosk at Chilika Lake in Orissa

May 2001 – Jul 2001 · 2 mos · Telangana, India

• Developing from idea to working prototype for an interactive kiosk interface for the United Nations Organization. This was to create rural awareness of AIDS combined with acclimatizing them with the facilities of the internet to access information on mandi prices and others. It included information collection on existing sites and their shortcomings, user based problems and solutions, concept development and implementation.
• Macromedia awarded first prize to this concept in an online contest in 2004 (Flashclash.com)

Jan 1996 – Jul 1999 · 3 yrs 6 mos · Greater Hyderabad Area

• User research and designing parameters and prototypes and front end designing for the ‘TOUCH ME’ kiosk, a product providing information for tourists about Hyderabad.
• Presentations for premiere companies like GATI, ITC, and others, which involved working on client briefs, altering content, visualizing and coordinating with the design team.
• Poster designing involving conceptualization and execution.
• Digital art of monuments in Hyderabad using Fractal Design Painter for Heritage, which was exhibited at the Grand Kakatiya Hotel, Hyderabad.