Apr 2022 – Aug 2022 · 4 mos

• Led strategic initiatives to boost brand visibility and sales through targeted campaigns, customer experience optimization, and cross-platform marketing. Successfully executed the high-impact sale campaigns and collaborated on upcoming product launches with end-to-end coordination across product, category, and digital channels.

Apr 2021 – Mar 2022 · 11 mos

• Led end-to-end online product launches and marketing campaigns for Xiaomi Redmi, including events, community outreach, and influencer collaborations. Drove new category initiatives through in-depth market research and testing. Successfully curated and executed high-impact campus engagement programs across top B-schools and IITs.

Oct 2020 – Nov 2020 · 1 mo · Mumbai, Maharashtra, India

• Researched and implemented innovative employee engagement strategies tailored for the post-COVID workplace, resulting in improved team morale and productivity during remote operations. By resolving key workforce challenges and sustaining motivation, enabled a smoother sales push, ultimately contributing to increased sales and operational efficiency for Allied Blenders and Distillers amid a highly disrupted market.

Sep 2020 – Oct 2020 · 1 mo

• Developed and implemented a performance management charters and models to evaluate team effectiveness and identify top Key performers and to boost sales

May 2020 – Jun 2020 · 1 mo

• Developed and executed a comprehensive communication strategy to strengthen Diversity & Inclusion hiring, attracting top diverse talent and enhancing employer brand visibility. Benchmarked best practices across 20+ companies and boosted social media engagement by 120% through targeted career content. Led internal awareness campaigns, improving D&I policy understanding within the TA team by 48%, which in turn supported a stronger, more inclusive workforce—ultimately contributing to higher team performance and improved sales outcomes through broader market connection and customer alignment.

Mar 2020 – Mar 2021 · 1 yr

• Managed strategic relations with 100+ key recruiters at NMIMS Mumbai, driving successful campus placements for 1200+ students. Led end-to-end placement strategy and execution, and developed an analytical interface to automate and streamline the entire placement process.

Jun 2019 – Mar 2021 · 1 yr 9 mos

Jan 2019 – Feb 2019 · 1 mo · Ahmedabad, Gujarat, India

• Designed and delivered a compelling communication strategy video showcased at a national conference, enhancing the organization’s outreach and brand positioning. Led a targeted fundraising and awareness campaign, successfully converting donations worth INR 50,000—demonstrating strong stakeholder engagement skills that translated into increased support and sales opportunities.

Jun 2018 – Jul 2018 · 1 mo

• Applied Total Quality Management principles by implementing awareness strategies on the shop floor, improving product quality and operational efficiency. Gained in-depth understanding of manufacturing processes for bushings and insulators, enabling better alignment between production capabilities and customer requirements—supporting stronger sales through enhanced product reliability.

Dec 2017 – Jan 2018 · 1 mo · Ahmedabad Area, India

• Developed comprehensive project dashboards for leadership, enhancing transparency and enabling timely decision-making across multiple projects. Managed end-to-end project processes from procurement to dispatch, ensuring smooth operations and on-time delivery. Conducted industry research in oil and gas, supporting better alignment of products with market needs—driving customer confidence and sales growth.

Jun 2017 – Jul 2017 · 1 mo · Ahmedabad Area, India

• Analyzed manufacturing, HR, and administrative processes to identify operational inefficiencies. Proposed and implemented logistics improvements that streamlined workflows, reduced costs, and enhanced overall business performance—supporting stronger service delivery and boosting company's growth.

Mar 2017 – Mar 2018 · 1 yr

• Successfully organized Indus University’s flagship event attracting 3000+ attendees, driving significant brand visibility and engagement. Led the Public Relations team to ensure seamless coordination, enhancing stakeholder relationships and creating new business opportunities through strengthened network connections.

Feb 2017 – Mar 2017 · 1 mo

• Led end-to-end campaigning and enrollment for Indus University’s flagship event, driving high participation and engagement. Successfully supervised and motivated a volunteer team, ensuring smooth event execution and maximizing outreach—contributing to stronger brand presence and increased opportunities for partnerships and sponsorships

Jun 2015 – Jun 2017 · 2 yrs

• Served as the primary point of contact for Youth Brigade, designing and delivering personality-building sessions. Led multiple awareness, skill development, and team-building initiatives to foster self-development and enhance candidate capabilities.