R

Robert Sweeney

CEO

Mountain View, California, United States21 yrs 2 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Reduced scams on Meta platforms by over 50%.
  • Created Netflix's impactful 'next episode' feature.
  • Raised over $16M in VC funding for startups.
Stackforce AI infers this person is a SaaS and Social Media expert with a strong focus on ML and product development.

Contact

Skills

Core Skills

Machine LearningLeadershipEntrepreneurshipBusiness DevelopmentAi/mlProduct DesignSoftware DevelopmentAgile Methodologies

Other Skills

LLMsData PipelineFeature EngineeringData AnalysisWeb DevelopmentA/B TestingPerformance OptimizationASP.NET MVCC++Win32Start-upsBusiness IntelligenceBusiness ManagementFundraisingRecruiting

About

Startup Founder and Software Engineering Leader with experience shipping products to billions of users. Currently at Meta leading a team of ML engineers to build bleeding edge DNN models, LLMs, and agents to identify and take down millions of scam ads, posts, and accounts. Since joining, we've reduced scams on Meta platforms by more than 50%, two years in a row. Expert in ML, LLMs, agents, feature engineering, data pipeline, evals, etc. Created the Netflix "Are you still watching?" popup, causing millions of people to question their life choices.

Experience

21 yrs 2 mos
Total Experience
4 yrs
Average Tenure
2 yrs 3 mos
Current Experience

Meta

Engineering Manager

Feb 2024Present · 2 yrs 3 mos · Menlo Park, California, United States · On-site

  • Leading the engineering effort to eliminate scams on Facebook, Instagram, Threads and WhatsApp. Building ML and expert LLM agents to detect and remove scammy content and ban scam accounts.
  • Led team of 15 ML/infra engineers and 50+ cross functional partners to reduce scams by 75% over 2 years, exceeding company goals by 130%.
  • Built 6 expert level LLM agents (P90/R90) to automate the review of ads, posts, comments, photos, and videos for scams, fraud, and 4 other policy violations, saving over $250M/yr in human review spend.
  • Drove significant business and efficiency gains by leading efficiency improvements to ML classifiers, saving $139M/year in opex.
  • Achieved 100% financial regulatory compliance in 12 countries ahead of schedule.
  • Led Product Management function for a team of 50+ for 9 months while PM was on leave.
  • Hired 9 ML engineers (including 2 staff). Successfully coached 3 underperforming engineers back to high performance. Proactively managed out underperformers.
Machine LearningLLMsData PipelineFeature EngineeringLeadership

Facet

Co-founder and CEO

Dec 2018Feb 2024 · 5 yrs 2 mos · Salt Lake City Metropolitan Area

  • Facet is a next-generation technical recruiting company. We use software to target the right people and science to vet them. So you hire better people, faster. I started Facet because I was unhappy with the recruiting agencies I'd worked with in the past as a founder and engineering manager.
  • Learn more about Facet at https://www.facet.net

Numetric

Founder and CEO

Jun 2014Feb 2018 · 3 yrs 8 mos · Salt Lake City Metropolitan Area

  • Built and scaled company from $0 to $2.5M in ARR and 1 to 40 employees
  • Raised over $16M in VC funding from top firms: Insight Partners, Draper Ventures, and Epic Ventures
  • Led the product design and engineering through idea, launch, and multiple releases
  • What was the product? Numetric was self-serve reporting and data analysis for business users. We built a clean and intuitive UI layer on stop of Elasticsearch, and data connectors to easily centralize your business data
  • Developed AI/ML modes to predict dangerous sections of road and automatically recommend improvements to departments of transportation
EntrepreneurshipBusiness DevelopmentAI/ML

Attack pattern

Founder and CEO

Sep 2011Dec 2014 · 3 yrs 3 mos · San Francisco Bay Area

  • Founder and CEO of Attack Pattern, an engineering focused software development agency.

Netflix

Senior Software Engineer

Apr 2011Aug 2012 · 1 yr 4 mos · San Francisco Bay Area

  • I made Netflix automatically play the next episode of the show you are watching. Sorry?
  • Lead developer on web player and the Netflix app on Xbox, Windows, and Windows Phone
  • Partnered with Microsoft on the development of the Xbox One and Windows 8 app SDKs as a premier launch partner
  • Created the feature that had the largest impact in company history on customer retention and hours watched: automatically play next episode
  • This led to a world-wide change in how video is consumed across all streaming platforms
  • Built and A/B tested multiple variants of every new feature we shipped
Software DevelopmentWeb DevelopmentA/B Testing

Microsoft

Senior Software Engineer

May 2004Apr 2011 · 6 yrs 11 mos · Greater Seattle Area

  • Worked on the Windows Operating System and Xbox.
  • Xbox
  • Engineering manager for Xbox web marketplace and account management. Manager of team of 5 developers. Scrum master of team of 14.
  • Lead relaunch of xbox.com built on ASP.NET MVC. Completely staffed a brand new team of 5 developers. Upgraded legacy ASP.NET WebForms site to MVC.
  • Reduced page load time by 90% on marketplace using output caching.
  • Increased signup completions from 20% to 80%.
  • Reduced operating costs by designing and building a completely automated deployment process used for all Xbox web properties.
  • Built authentication system, signup, purchasing, marketplace and subscription management front end.
  • Product group expert on MVC, performance/scalability, website deployment, CSS, IIS and SEO.
  • Drove adoption of agile/lean best practices across product group (TDD, CI/CD)
  • Lead a small team to quickly build and launch a Steam competitor (Games for Windows Store) which later became the Microsoft Store
  • Windows Operating System
  • Designed, costed, built, shipped and serviced multiple platform features in Windows Vista in C++ using Win32, COM and ATL.
  • Features owned in Windows: File and Folder Sharing, Zip Folders, Address Bar, Profile Folder, PC to PC Sync.
  • Received Windows Excellence award for customer advocacy by participating in customer communities, providing support and incorporating customer feedback into the product.
  • Conducted performance analysis and re-architected thread synchronization and caching of Windows Zip Folders. Result: folders unzip 20x faster, saving billions of users countless hours.
  • Expert in debugging, writing design documents and making accurate time estimates. Consistently delivered work on time.
Software DevelopmentAgile MethodologiesPerformance Optimization

Education

Brigham Young University

BS — Computer Engineering

Jan 1998Jan 2004

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