Apr 2020 – Jun 2020 · 2 mos · Gurgaon, Haryana

• 1. Conceptualized AI based crisis management tool to improve brand health and crisis readiness; Interviewed key industry influencers for concept testing
• 2. Benchmarked product against competition on target market, pricing and Go-to-Market Strategy.
• 3. Ideated library management tool with built in templates to reduce setup effort time
• 4. Built COVID-trend insight dashboard for F&B, Retail & Travel businesses
• 5. Strategized consumer research & created trend analysis dashboard
• 6. Designed 10+ features, use cases and crisis severity algorithm along with Go-to-market strategy

Jul 2017 – May 2019 · 1 yr 10 mos · Hisar Area, India

• Worked in COO's office majorly looking after Product Development, New Business Opportunities, Process and Technology Benchmarking.

May 2016 – Jul 2016 · 2 mos · Gandhinagar

• Objective: To research in to already existing devices for cooling and come up with better products for energy sustainable cooling of space for better human comfort
• Work Done:
• Studied about climate conditions of India, Indian vernacular structures and vents, core concept of fluid and heat transfer, heat exchanger etc.
• Researched into innovative ways for cooling of space and prevent solar heating, thermal properties of water (density variation with temperature and higher heat capacity), thermal properties variation due to subsonic flow in nozzle
• Did CFD analysis using Ansys Fluent solver for different models including subsonic flow in nozzle, natural convection in water due to solar insolation
• Also modeled different turbomachinery using multiple reference model (MRF)
• Achievements:
• Two product were developed (cooling tile & cooler surface) for cooling purpose
• Cooling tile will make more than 43% reduction in annual cooling power consumption (patent filing is in progress)
• Cooler surface will reduce temperature up to 5˚C without any humidity increase and no extra power consumption (patent filing is in progress)

May 2016 – Jun 2016 · 1 mo

• Enhanced presentation skills by formulating interesting presentations for Caterpillar and Natureview Farm case studies and for marketing plan of ‘Localite’ (mobile app for the android platform)
• Analyzed different case studies (from ‘Kotler’) for consumer markets, Marketing segmentation and targeting, developing and establishing brand positioning, pricing strategies, brand equity, sales promotion, events and experiences, public relation
• Inspected two Harvard cases including the case ‘The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues’ using core marketing concepts like SWOT analysis and data interpretation of key verticals for maximizing revenues
• Developed Marketing Plan for a mobile app (‘Localite’) which included current market overview, situation analysis, developing tactics, planning implementation and making strategy

May 2015 – Jul 2015 · 2 mos · India

• Process Development and Research Analyst
• Mentor: Sharad Lunia (Founder & CEO, releaseMyAd.com)
• The company is an ad booking platform for various verticals like radio, cinema, newspaper and online.
•  Developed and improved CRM system in a way that would speed up the ad processing time and also measure organization agent’s contribution to processing the ads
•  Enabled a good feedback system to cater to every customer query and complaint, it included generation of complaint id, implementation of feedback survey form
•  Also done research for customers to improve lifetime value of customer and acquiring customers