Sep 2014 – Apr 2018 · 3 yrs 7 mos · Mumbai

•  Customer management of CSD, CPC and Modern format Retail Stores Nationally.
•  Responsible for introducing new category in CSD, CPC and Modern Trade.
•  Responsible for managing TOT, Price negotiation, profitability management with CSD and Modern Trade.
•  Responsible for handling complete operation.
•  To ensure availability of all existing products and new products get appropriate shelf space minimizing out of stocks.
•  To build robust forecast plan to impact fill rates for CSD and MT Chains.
•  Managing Adelphi CSD HO and Modern Trade HO for all communication from Order request, Price Revision, Case Pack Revision, Promo execution.
•  Work towards building trust across all team mates in the system by living & promoting the company Values.

Jul 2010 – Aug 2014 · 4 yrs 1 mo · Mumbai Metropolitan Region

•  Customer management of Top chains customers.
•  Responsible for managing overall assortment, Category management initiatives, Customer profitability, Terms of Trade.
•  Engage myself with senior management of designated accounts & ensure appropriate contact with relevant Danone resources are being carried out as per customer wiring plan.
•  Develop wiring Templates for the customers & ensure wiring with customer HQ Team (Category, Merchandizing, Commercial & Operation Team).
•  To build robust forecast plan on weekly basis to impact fill rates for the chains.
•  To Manage Truck and brand P&L.
•  To ensure all existing products & new products get appropriate shelf space minimizing out of stock.
•  Ensure timely execution of listing & activation plan.
•  Setting up RTM and managing direct distribution model for modern trade chains.
•  Work with merchandisers & Customer marketing team to build merchandising tools linked to brand initiatives driving our key agenda of “Look Like Leader” in store.
•  Negotiate TOT which is win –win for Company & Customer.
•  Work with Trade Marketing team to develop Trade marketing promotion calendar.
•  Planning, Execution, review of promotion & Innovation in Promotion.
•  Provide MIS data to the BU sales team & Trade marketing Team for the designated customer.
•  Works towards building trust across all employees in the system by living & promoting the company values.
•  Planning Route to market and Approach to market for General trade.
•  Controlling Distributor business mainly for UHT category.
•  Managing Horacce Business (Hotels / Airline kitchen services / Airport Lounge services).
•  Trade marketing scheme management for General Trade.

Jul 2009 – Jun 2010 · 11 mos · Mumbai Metropolitan Region

•  Managing Key Modern Trade accounts in Mumbai, Thane and NaviMumbai.
•  Handling key chains Reliance, Dmart , Shoprite, Magnet, Nature Basket.
•  Managing Sales of all 3group companies (Godrej Sara lee Ltd. /Godrej Consumer Products Ltd. /Godrej Hershey Ltd.)
•  Managing a team of 5 Sales Representative and 15 Merchandiser & 3 distributor s.
•  Planning Account wise sales at micro level with in region.
•  Mis Management for all 18 categories for all 3 companies.
•  Handling in- store merchandising and Visibility with in stores.
•  Handling payment follow ups with the respective accounts and distributors.

Jun 2006 – Jun 2009 · 3 yrs · Mumbai

•  Managing Key Modern Trade accounts in Mumbai, Thane and NaviMumbai.
•  Key Responsible accounts Bigbazar, Dmart, Reliance, More, Metro, Hypercity, K.B fairprice, Sangam Direct, Spinach.
•  Managing Sales of Godrej consumer Products Ltd.
•  Managing a team of 3 Sales Representative and 6 Merchandiser & 11 distributor s.
•  Planning Account wise sales at micro level with in region along with Chain Category.
•  Managing in- store merchandising and Visibility with in stores.
•  Managing payment follow ups with the respective accounts and distributors