Parul Garg

Business Development Executive

Delhi, India9 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 8+ years in Sales and Marketing
  • Expertise in Modern Trade and Regional Marketing
  • Strong leadership managing large teams
Stackforce AI infers this person is a Sales and Marketing professional with a focus on Modern Trade in the Consumer Goods industry.

Contact

Skills

Core Skills

Sales ManagementTeam Management

Other Skills

Territory Account ManagementKey Account Acquisition & RetentionConsumer ProductsDealer ManagementDistributionManagementMicrosoft OfficeLeadershipMicrosoft WordPowerPointProgram ManagementCustomer ServiceStrategic PlanningProject PlanningPublic Speaking

About

Conversations that includes words like Sales,Marketing, Business, Advertising Fuel me up. Hi, I'm Parul, a Sales & Marketing professional with experience of 8+years in Diverse channels with specialisation in Modern Trade. Currently, I am working with Samsung as Area Sales Manager, Looking after complete GeneralTrade business of Ghaziabad, My work includes ✅ I am responsible for an average business of 180Cr per annum ( for both Sell- in and Sellout ) ✅ I handle a Team of Distributors which includes around 14 TSE and TLs along with a sellout team of approx 120 people with 2 Regional Sales officer reportee. ✅ Apart from Sales, I take care of Regional marketing execution & asset deployments as well. Before Samsung I have worked with - ☑️ Redbull India as Distribution Partner Manager ( MT- Delhi NCR) ☑️ Mondelez as Executive Sales ( MT, GT & Institutional), ☑️ With Danone as summer intern and ☑️ With Mindworkzz as Executive Assistant Manager. Also, Reading and writing calms my nerves. I am Nurturing myself on becoming a force to Reckon in content marketing & sales funnel strategies!! In an attempt to hone my skills I am currently doing the following - • To improve my writing skills I am currently pursuing a Certification course in “Mastering Copywriting with Kshitij Doval” from Unhu school of execution. • Recently learned the art of generating Leads/Customers in 24hrs from the best - Billy Gene (From Billygeneismarketing). • Became part of Dr. Vivek Bindra’s World record holding webinar on “How to build your business in 21steps”. I want to Educate and Empower people in their ways of life. I contribute bit by bit on this goal by writing and highlighting on Unspoken things. You can read my thoughts about - • Sales and Women in Sales - on LinkedIn and • About life in general on Instagram under the name of Parulgarg_official #Bethechange #womeninSales

Experience

9 yrs 4 mos
Total Experience
3 yrs 1 mo
Average Tenure
4 yrs 3 mos
Current Experience

Samsung india

Area Sales Manager

Feb 2022Present · 4 yrs 3 mos · Delhi, India

  • As Area Sales Manager, I look after Samsung mobile and laptop division for Retail and OT/MT in Delhi.
  • Key Highlights:
  • > I am responsible for an average business of 96Cr per annum.
  • > I handle a Team of Distributors which includes around 14 TSE and TLs along with a sellout team of approx 65 people with a Regional Sales officer reportee.
  • > I take care of Regional marketing execution & asset deployments as well.
  • > I am responsible for both sellin and sellout of the retail environment.
Territory Account ManagementKey Account Acquisition & RetentionConsumer ProductsSales ManagementTeam Management

Chatarpatar

Marketer

Jul 2020Jul 2020 · 0 mo · Delhi, India

  • As part of Marketing Mania, I did a 7 day internship with Chatar patar in capacity of the most valuable marketer. I excelled through various tasks that ranged from Research to outreach. Bagged Certification and Letter of recommendation from the Production house for exceptional performance.

Red bull

Distribution Partners Manager

Jul 2019Feb 2022 · 2 yrs 7 mos · Delhi-NCR

  • As Distribution Manager, I look after Modern Trade business for Red Bull, For Delhi NCR ( Delhi, Gurgaon, Faridabad, Noida ,Gr. Noida & faridabad).
  • Key Highlights:
  • > I am responsible for an average business of 30L+Cans (approx 35Cr) per annum.
  • > I handle a Team of 3 Distributors & 7 Strikers.
  • > I take care of Regional execution & deployments as well.
  • > Along with Sales, I ensure the adherence of TOT by account.

Mondelēz international

2 roles

Sales Executive

Apr 2017Jun 2019 · 2 yrs 2 mos

  • As Executive Sales, i was responsible to Look after certain MT accounts & Stand Alone Stores ( SAS) of Delhi Region delivering a business size of approx 30+Cr per annum. I was handling a Team of 4 Salesman, 2 Distributors & 28 promoters & Merchandisers across Delhi.

Management Trainee

Nov 2016Mar 2017 · 4 mos

  • This 5 month stint gave exposure to all processes and ways of how sales happens.The stint covered working as a Front line Member to all the way upto Sales Executive covering territory of all kinds ( Rural & Urban). This stint helped me expand my working horizon From General Trade toInstitutional Sales to Modern Trade.

Danone dairy

Summer Intern

Apr 2016Jun 2016 · 2 mos · Gurugram, Haryana, India

  • The 3 month internship gave exposure to various insights about Modern Trade which can be summarised as -
  • > What is Organised Trade?
  • > Working structure of MT
  • > Key Terms/Slangs that are prominent in MT
  • > shopper behaviour

Mindworkzz

Executive Assistant Manager

Apr 2015Jul 2015 · 3 mos · Greater Delhi Area

  • The Role included Handling of Clients/students, Counsel them and enroll them into the Classes. apart from counselling, i was handling all operations (both Front and backend).
  • Working here laid the basic foundation of Sales & operations.

Education

I.T.S mohan nagar ghaziabad

Post Graduate Diploma in Management

Jan 2015Jan 2017

Delhi University

Bachelor of Science (B.Sc.)

Jan 2011Jan 2014

Bharat National Public school

B.Sc(H) — Mathematics and Computer Science

Jan 2010Jan 2011

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