Jan 2024 – Nov 2024 · 10 mos · On-site

• Solving for merchant participation in growth products

Nov 2021 – Dec 2023 · 2 yrs 1 mo · On-site

• Worked on problem statements around user participation and retention for monetisation tools in GoFood.
• Increased booking conversions by 20%
• Doubled our monthly active users

Sep 2019 – Oct 2021 · 2 yrs 1 mo · Bengaluru Area, India

• At IBM, I worked on initiatives within the Cloud & Cognitive software division, with focus on crafting security-first experiences tailored for large global clients.
• My work included,
• Owning UX design of mobile apps on all platforms, primary areas being - Identity management, productivity applications, native security, endpoint management, ai analytics and protected access
• Auditing, researching, creating designs for new features and experiences

Jan 2018 – Sep 2019 · 1 yr 8 mos · New Delhi Area, India

• Involved in User research and Design for mobile and web applications for Fi, Hero electric, BCG, Quest Alliance, Bajaj Finserv amongst others.
• Implementing design process end to end from user research to product prototyping.

Jan 2017 – Dec 2017 · 11 mos · New Delhi Area, India

• As a part of my New media thesis, I explored storytelling in Virtual Reality and created a mix-media VR film. 'Walking the Lal dora' is based on the accounts of people living in Lal dora lands in Delhi, uncovered during a 6 month ethnographic research on field.
• The project received recognition at the Core 77 Strategy and Research Design Awards in 2018.

Jun 2012 – Jul 2012 · 1 mo · New Delhi Area, India

• Created illustrations for comics and inhouse characters.