Diana Luu

CEO

Toronto, Ontario, Canada18 yrs 11 mos experience

Highly Stable

Key Highlights

Led enterprise sales organization at LinkedIn.
Focused on AI-driven workflows for sales lifecycle.
Passionate about developing leaders and high-performing teams.

Stackforce AI infers this person is a MarTech expert with extensive experience in enterprise sales and marketing solutions.

Contact

Skills

Other Skills

Online AdvertisingAccount ManagementAdvertisingManagementAwesomenessSocial MediaOnline MarketingMicrosoft ExcelDigital MediaMicrosoft OfficeMarketingSalesforce.comDigital MarketingTrainingStrategy

About

I serve as Canada Country Manager and VP of Large Customer Sales at LinkedIn, leading an enterprise sales organization driving revenue growth, market expansion, and long-term customer value, while advancing LinkedIn Marketing Solutions’ vision to create economic growth by helping marketers reach, engage, and convert their audiences at scale. Over 15 years at LinkedIn, I’ve helped scale the Marketing Solutions business, leading through multiple transformations and driving go-to-market strategy. As we continue to evolve, I’m focused on applying AI across the sales lifecycle by building and deploying AI-driven workflows that enhance productivity, improve pipeline quality, sharpen forecasting, and elevate decision-making at scale to deliver stronger outcomes for our customers. I’m passionate about developing leaders and building high-performing teams, raising the bar on talent and execution, setting clear strategy, and instilling operating rigor that drives sustained growth. I focus on helping leaders step into broader, more impactful roles and building organizations that consistently deliver and win over time.

Experience

18 yrs 11 mos

Total Experience

4 yrs 4 mos

Average Tenure

4 yrs 4 mos

Current Experience

9 roles

VP, Large Customer, LinkedIn Marketing Solutions & Canada Country Manager

Promoted

Jun 2025 – Present · 11 mos

Canada Country Manager & Sr. Director Global Strategic Accounts

Promoted

Jan 2022 – Jun 2025 · 3 yrs 5 mos

Leading LinkedIn in Canada in addition to our Strategic Accounts Sales team for LinkedIn's Marketing Solutions business.

Sr. Director, Strategic Accounts, LinkedIn Marketing Solutions

Jul 2021 – Jan 2022 · 6 mos

Sr. Director, Marketing Solutions, Technology Vertical & Canada

Jan 2021 – Jul 2021 · 6 mos

Head of Marketing Solutions Canada & Business Services North America

Promoted

Jul 2019 – Jan 2021 · 1 yr 6 mos

As the Head of LinkedIn Marketing Solutions in Canada and Business Services North America, I'm responsible for building and executing the growth strategy for Business Services while continuing to grow the Marketing Solutions' business in Canada.

Head of LinkedIn Marketing Solutions Canada

Promoted

Jan 2016 – Jul 2019 · 3 yrs 6 mos

As the Head of LinkedIn Marketing Solutions in Canada, I'm responsible for shaping and executing the growth strategy for our Marketing Solutions business in the Canadian market.
My team works with SMBs and large Enterprise customers across all industries and verticals. We leverage LinkedIn's global scale, first party data, insights and performance-driven advertising products to help our customers build relationships with the world's professionals to ultimately grow their businesses.

Senior Manager, Account Services North America

Dec 2013 – Jan 2016 · 2 yrs 1 mo

As a Sr. Account Services Manager, I had the pleasure of working across multiple sectors including Financial Services, Canada and most recently the Emerging Business in our Marketing Solutions Division. The Emerging Business functions as a start-up within a large organization. We drive significant growth for the company and are doing this by uncovering new revenue streams and scaling the impact of our efforts. The Account Services team particularly is responsible for driving client success through strong relationship management and data-driven insights. We build relationships between brands and the world’s professionals to make them both more successful.

Manager, Account Services North America

Feb 2012 – Dec 2013 · 1 yr 10 mos

As a Manager of Account Services, I was responsible for managing all Enterprise and Mid-Market Account Managers in Canada, and Mid-Market Account Managers in the US. I worked closely with the Sales Directors and our cross-functional partners to grow the Canadian and Mid-Market businesses.

Global Marketing Solutions, Client Account Manager

Dec 2010 – Feb 2012 · 1 yr 2 mos

As a Client Account Manager, I was responsible for driving customer success and retention by delivering effective marketing solutions and world class customer service.

Switch growth

Advisor & Investor

May 2022 – Present · 4 yrs · Toronto, Ontario, Canada

Sammilit inc.

Co-Founder

Jan 2022 – Present · 4 yrs 4 mos · Canada

Creators of The Inclusive Journal: Cultivating inclusive behaviours through daily habits
Visit us at: https://theinclusivejournal.com/

M2t collective

Co-Founder

Jul 2017 – Jul 2025 · 8 yrs · Toronto, Canada Area

M2T is a collective of like-minded professionals working in the marketing, media and technology space. We see the challenges that exist with the norm, and believe that we can change our industry for the better through our most powerful asset – talent. We have some brilliant people in our industry but know we need more of the best. Therefore we will strive to create meaningful experiences to attract the best possible talent to our fast-paced, dynamic and creative industry that we love.

Astral digital

Manager, Client Services

Feb 2010 – Dec 2010 · 10 mos

As the Manager of Client Services, I was responsible for managing all affiliate partner relationships, building Astral Digital’s brand internally and externally, providing strategic recommendations on building new external partnerships and managing a tier 1 sales territory.

Aol canada

2 roles

Sales Producer

Promoted

Jan 2009 – Feb 2010 · 1 yr 1 mo

As a Sales Producer, I was the key resource to our sales team for planning and execution of campaigns running across multiple display channels (90+ sites), our partner network (Advertising.com) and on various products (Affiliate, search, mobile, and video). I developed custom integrated branding and performance-based solutions for a portfolio of clients across various industries including Movies and Entertainment, Consumer Packaged Goods, Auto, Health, Travel/Tourism, Finance and retail.

Financial Analyst

Jun 2007 – Jan 2009 · 1 yr 7 mos

As a Financial Analyst, I was responsible for preparing and distributing monthly financial reporting to Management. It was in this role that I developed a passion for operational excellence. In addition to my general responsibilities, I led several initiatives that provided leverage to the company and helped streamline our operations. Some of the initiatives included processes to reduce bad debt & more effectively deliver monthly forecasts and system enhancements that allowed for better integration of our systems and tools.