Brian Lenhart

CEO

United States22 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 20 years of executive leadership experience.
Expert in talent acquisition and digital marketing strategies.
Proven track record of driving growth and innovation.

Stackforce AI infers this person is a seasoned executive in Financial Services and Marketing Technology with a focus on talent and digital strategies.

Contact

Skills

Core Skills

Talent AcquisitionMarketingStrategyTransformationLoyalty MarketingDigital MarketingProduct ManagementBrand Strategy

Other Skills

Workforce PlanningRecruitment StrategyStrategic InitiativesCustomer RetentionGrowth StrategyAffiliate ManagementDigital Marketing StrategyCustomer TargetingBig DataAnalyticsEmail MarketingDisplay MediaContent MarketingDigital InnovationInfluencer Partnerships

About

I am a senior executive with more than 20 years of experience leading growth and transformation across global organizations. My career spans marketing, product management, strategy, partnerships, and talent leadership which gives me a broad perspective on how to scale businesses and lead through change. At American Express, I’ve held senior roles across consumer, commercial, travel, digital and human resources. Today, I lead global talent acquisition strategy, marketing, and workforce planning, shaping how the company attracts, develops, and retains talent worldwide. Previously, I led global digital marketing for Travel & Lifestyle Services, introduced new personalization capabilities across global markets, and helped redefine customer engagement for premium products. I’ve also driven product strategy, built small business marketing platforms, and pioneered the company’s early social media presence. I hold an Executive MBA from Columbia Business School, a certificate in Leadership Excellence from Harvard, and a certificate in AI Applications for Growth from Kellogg. My focus is on building organizations that succeed at the intersection of technology and people, leading them to thrive in the future of business.

Experience

22 yrs 2 mos

Total Experience

11 yrs 1 mo

Average Tenure

20 yrs 2 mos

Current Experience

Rodale institute

Board Member (Audit Committee Chair, Development Committee)

Jul 2024 – Present · 1 yr 10 mos · Kutztown, Pennsylvania, United States

Rodale Institute is the global leader in regenerative organic agriculture, improving soil health, climate resilience and human health through science‑based innovation, research & education.

American express

4 roles

Vice President, Talent Acquisition, Colleague Experience Group (Human Resources)

Promoted

Feb 2022 – Present · 4 yrs 3 mos

Recruitment: Lead overall strategy, reporting, talent partnerships, workforce planning, capabilities, learning, communications, sourcing enablement and marketing for the entire global recruitment team at American Express.

Talent AcquisitionWorkforce PlanningRecruitment StrategyMarketing

Acting Vice President, Strategic Engagement Team, Consumer Services

Promoted

Jan 2017 – Feb 2022 · 5 yrs 1 mo

Strategy & Transformation: Internal consultant focused on high-priority strategic initiatives, delivering on a wide range of special projects & leading various teams across acquisition marketing, customer retention & growth, loyalty business development, affiliate management, consumer banking and travel & lifestyle services enterprise engagement.

Strategic InitiativesCustomer RetentionGrowth StrategyAffiliate ManagementStrategyTransformation

Director, Global Digital Marketing, Travel & Lifestyle Services

Jul 2012 – Jan 2017 · 4 yrs 6 mos

Loyalty Marketing: Drove double-digit growth for 3 consecutive years with travel bookings directly attributed to marketing increasing by 54% via new digital marketing strategy including customer targeting approach, capabilities roadmap, creative messaging, investment allocation and organizational structure.
Innovation: Patented & launched marketing innovations, leveraging big data to personalize display media (2,600+ creative versions & 48% lift in conversion) & emails (100+ emails & 56 trigger emails).

Loyalty MarketingDigital Marketing StrategyCustomer TargetingBig DataDigital Marketing

Consumer Services, Small Business, Digital Development & Innovation

Mar 2006 – Jul 2012 · 6 yrs 4 mos

Product Management: General manager with P&L responsibility for industry-leading Platinum Card Product. Launched 7 new card benefits while refreshing online & mobile loyalty experiences and marketing from concept to execution, across 4 major campaigns within condensed timelines. Reduced expenses while retaining most valuable customers via targeted offers and new benefits.
Brand Strategy & Marketing: Led content marketing, creating pull for small business products by procuring 1,400+ videos and articles, driving proprietary small business site to be the most-visited small business resource in the U.S. Pioneered influencer partnerships, mobile app development & launched company’s first official Tweet.
Digital Innovation: Drove innovation across countries and business units via Amex Digital Labs platform, rapidly testing new technologies to determine potential business impact. Led Innovation Summit for senior leaders to educate and drive innovation agenda (recruited speakers from Stanford, Microsoft, MIT, Google, Virgin).

Product ManagementBrand StrategyContent MarketingDigital Innovation

Saatchi & saatchi

Account Executive

Jan 2004 – Jan 2006 · 2 yrs · New York, New York, United States

Advertising: Managed advertising for Crest, a multi-billion-dollar brand of P&G, producing 21 TV commercials,10 print ads & billboard ads. Optimized creative to increase engagingness, convincingness & recall. Led global oral care strategy across 138 offices. Evolved Crest visual standards across global markets & all touchpoints, partnering with cross-functional agency team.