Shrutika Sathenapally

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 11 mos experience

Highly Stable

Key Highlights

Proven track record in driving traffic growth.
Expertise in managing large-scale marketing events.
Strong leadership in cross-functional team environments.

Stackforce AI infers this person is a Marketing Specialist in E-Commerce with a focus on Digital Marketing strategies.

Contact

Skills

Core Skills

Performance MarketingMarketing StrategyLeadershipDigital MarketingEvent MarketingTraffic GrowthProject Management

Other Skills

Interpersonal SkillsMarket PlanningStrategySEO CopywritingGoogle AnalyticsCross-functional Team LeadershipE-CommerceCommunicationIntegrated MarketingWritten CommunicationGoogle AdsCampaign StrategiesMarketingBrand StrategyBusiness Strategy

About

A Marketing enthusiast with a Post Graduate Degree in Strategic Marketing and Communication. Specialise in Marketing, Branding and Advertising. Hold a bachelors degree in B Tech, Computer Science from Hansraj College, University of Delhi.

Experience

5 yrs 11 mos

Total Experience

5 yrs 11 mos

Average Tenure

5 yrs 11 mos

Current Experience

Amazon

5 roles

Marketing lead - Search

May 2024 – Jun 2024 · 1 mo

Campaign StrategiesCross-functional Team LeadershipE-CommerceGoogle AnalyticsGoogle AdsLeadership+2

Search Marketing Head

Sep 2023 – Present · 2 yrs 7 mos

Interpersonal SkillsMarket PlanningStrategySEO CopywritingGoogle AnalyticsCross-functional Team Leadership+18

Marketing Manager

Promoted

Jul 2022 – Sep 2023 · 1 yr 2 mos

Responsible for marketing for the fastest growing business in Amazon. Growing the traffic of the business on the platform by >15%+ YoY.
Events owner for category run tentpole events like TGIF sale, Furniture upgrade days etc. driving incremental business to the category.
Strategize and optimize performance for traffic channels like Amazon Homepage, Push, Google marketing and Paid social marketing.
Handle the social media platforms on Facebook and Instagram for Amazon Home India, the social media page that hosts content for all the categories within Home & Kitchen namely Home décor & Furnishings, Kitchen Appliances & utilities, Furniture & mattresses, Sports & Fitness and so on

Interpersonal SkillsSocial Media MarketingStrategyBrand AwarenessSEO CopywritingDigital Marketing+12

Marketing Specialist

Promoted

May 2020 – Jul 2022 · 2 yrs 2 mos

Owner for In-App marketing, visibility campaigns and promotional activities of category and brand campaigns
Monitoring metrics like Impressions, Conversions, and ROI for campaigns run on the app
Launch of category and brand owned stores on the platform
Strategize and optimize performance for traffic channels like Amazon Homepage, Push, Google marketing and Paid social marketing for furniture business.

Project ManagementEvent PlanningMarketing StrategyE-CommerceTeam ManagementWritten Communication+1

Site Merchandiser

Apr 2019 – May 2019 · 1 mo · Bangalore

Provided insights based on the results from the customer survey conducted
Created a performance benchmarking report of Furniture category across traffic channels
Conducted experiments to optimise key traffic channels
Proposed and executed (wherever possible) long term interventions

E-CommerceWritten Communication