Jan 2022 – Mar 2025 · 3 yrs 2 mos

• Successfully executed Branding and Marketing campaigns for Card Games.
• Revamped Social Media and SEO strategy
• Executed Web and content marketing strategy

Jan 2019 – Dec 2021 · 2 yrs 11 mos

• Successfully writing Growth Story of Real Money Skill Based Gaming in India with focus on Fantasy Sports & Card Games
• Instrumental in product launch of Fantasy cricket during IPL 2020 and 2021, handled conversion funnels - new users, activation, retention and reactivation.

Sep 2017 – Dec 2018 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Paytm is India’s largest mobile payments and commerce platform, with a scale of over 280 Million registered users and 20 Million merchants accepting payments through Paytm.
• Played a key role in delivering Digital Payment Growth for Enterprise vertical.
• Responsible for Digital Payout Solutions - Gratification, Allowances, Vendor Payments - catering to Enterprises across industries
• Designed solutions to drive digital transformation of payouts by automating the process using API / Dashboards
• Interacted with key stakeholders across companies to identify use cases and built customized solutions and products
• Designed sales tool kit and enablers for a team of 50 Key Account Managers – Workshops, Roadshows, Incentive Plan

Jul 2016 – Aug 2017 · 1 yr 1 mo

• Exhibited strong C-level management skills and won large deals in strategic global accounts
• Experience in Enterprise Solution Selling for Global Enterprises, Situation Analysis, Business problem identification, Consulting, Solution proposition, Implementation and Billing

Jul 2014 – Jun 2016 · 1 yr 11 mos

• Handled Product Marketing (Mobile Voice and Data) for Karnataka - Base management of 0.6 Mn users with annual revenue of 4 Bn
• Focused on customer life cycle management thus improving customer experience
• Budgeting and forecasting for all Corporate segments, P&L Management
• Upsell/cross-sell:
• Designed segmented offers and Personalized communication
• Drove CVM initiatives across all channels
• Retail, Web, E-mail, SMS, Inbound/Outbound
• Growth:
• Increased usage and penetration of data by 24%, Improved circle ARPU ( Average revenue per user) by 9% and reduced net churn by 8%
• Spearheaded 4G network launch in Karnataka:
• Product planning and Implementation
• Go-to market strategy and execution
• Channel Engagement and Salesforce training programs
• Brand communication: Experience zones, brand visibility at POS

Jun 2012 – Jun 2014 · 2 yrs

• Conceptualized and initiated - HNI Referral Program to drive fixed line sales for SME vertical
• Conducted market potential analysis, geographic mapping and Industry-wise targeting
• Designed GTM strategy and standardized processes and rolled out project Pan India
• Delivered incremental revenue worth 50Mn
• In the role of National Account Manager, handled a portfolio of revenue worth 150 Mn across National Corporate accounts headquartered in Delhi
• 360 Degree account management including revenue, gross acquisitions, net churn, market share and net margin contribution
• Won first and largest deal for Delhi by selling Global connectivity network worth 20 Mnp

Jan 2009 – Jan 2010 · 1 yr · Pune, Maharashtra, India

• Designed and executed Test plans to implement Digital Commerce and OSS services for Telecom service providers