Arthi Singh

Digital Marketing Specialist

Hyderabad, Telangana, India24 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of strategic marketing leadership experience
Expert in account-based marketing and customer engagement
Proven track record in driving growth across multiple sectors

Stackforce AI infers this person is a strategic marketing leader in the Telecom and B2B sectors.

Contact

Skills

Core Skills

Account Based MarketingMarketing StrategyAccount ManagementSales Enablement

Other Skills

Analyst RelationsBrand ManagementBusiness AlliancesBusiness DevelopmentCRMCampaign DevelopmentCompetitive AnalysisContent DevelopmentDigital MarketingGo-to-market StrategyIntegrated MarketingIntegrated Marketing CommunicationIntegrated Marketing CommunicationsLead GenerationManagement

About

Strategic marketing leader with 15+ years of experience driving growth across Telecom, Manufacturing, Life Sciences, and Healthcare sectors. Currently focused on the telecom industry, leading high-impact communications, branding, and account-based marketing initiatives that accelerate pipeline and deepen customer engagement. Adept at translating complex industry insights into compelling narratives and deal-based marketing strategies that resonate with C-suite stakeholders. Known for bridging sectoral knowledge with agile marketing execution to deliver measurable business outcomes.

Experience

Capgemini

3 roles

Senior Marketing Manager (Account Based Marketing)

Feb 2012 – Present · 14 yrs 1 mo

Manager

Promoted

Feb 2012 – Jul 2021 · 9 yrs 5 mos

Responsible to drive the overall Account Based Marketing for large accounts. Have RoI driven targets and work with the sales and bid management team on deals/bids to the tune of € 200 million, annually. Leverage digital and conventional offline channels (AR, PR, Events, Advertising etc) of communication to position Capgemini as a strong player.
Overall responsibilities
Foster an integrated marketing communication culture by enforcing powerful and consistent positioning across communication channels; ads, website, newsletters, events, collateral, etc
Lead pursuit marketing support for large deals in excess of $8 million
Maintain a continuous line of communication with the sales team (Account Executives, Client Partners) to ensure the initiatives create a positive impact
Strategize and execute marketing activities to strengthen sales pipeline
Align the marketing strategy to the account strategy
Tell powerful client stories in the foundational assets we create and in the programs we activate within key accounts
Leverage social media as a platform to increase brand visibility and promote thought leadership
Develop content, campaigns and events designed to drive growth of strategic accounts and key pursuits.
Ensure client benefit remains at the heart of the marketing activities and communications campaigns

Account Based MarketingIntegrated Marketing CommunicationSales Pipeline StrategyDigital MarketingContent DevelopmentMarketing Strategy

Operations Manager

Jan 2012 – Jul 2021 · 9 yrs 6 mos

Tech mahindra

Global Head, Analyst and Influencer Relations

Apr 2010 – Nov 2011 · 1 yr 7 mos

Designation – Manager, Marketing
My role was to focus on key accounts within the organization and develop relationships with a broader base of decision makers and influencers. Worked very closely with the sales team and developed campaigns aligned to the business requirements. Provide active marketing support to strengthen TechM’s position in a deal vis-à-vis competition.
Overall responsibilities
Work along Account Mangers and develop account penetration strategy and help them build a strong pipeline
Create an integrated marketing communications approach plan to increase the wallet share within existing accounts
Work with the account and BDM team and provide marketing support the bids
Plan, execute and support all marketing activities under ABM
Help the Account Mangers nurture relationships with key decision makers and influencers
Work along with the creative team to develop collaterals for campaigns
Carve out the go-to-market strategy for the services/solutions of the organization
Prepare reports and RoI metrics for all Marketing programs
Tech Mahindra - Global Head, Analyst and Influencer Relations
Responsible for developing strong relationships with key analyst & advisor firms from an external perspective, whereas leveraging the analyst research, market trends, opinions and increasing awareness of AR programs within the organization across practices is formed part of the internal activities.
Overall responsibilities
Create and execute comprehensive plans to promote and raise awareness of the brand within the analyst and advisor community
Develop and nurture relationships with key analysts and advisors
Proactively communicate developments to the relevant analysts.
Gain insight into analysts’ research plans and drive placement in key reports
Provide analyst support/views for business strategies and plans
Identify methods and enable clients to communicate with analysts to create a positive perception of the brand

Analyst RelationsIntegrated Marketing CommunicationsCampaign DevelopmentMarketing StrategyAccount Management

Niit technologies

Manager, Marketing & Sales Enablement

Dec 2006 – Apr 2010 · 3 yrs 4 mos

Was part of the Corporate Marketing Office. Major thrust was to develop marketing strategies to enable sales. Hence there was a very high degree of focus on analyst relations and customer focused marketing.
Overall responsibilities
Analyst Relations
o Manage relationships with global analysts to build the image of the company
o Work with regional marketing team and help determine marketing targets
o Identify opportunities, working with analysts, globally
o Assist in the development of story angles and materials used to pitch stories for analyst briefings
o Organize analyst briefings, inquiries and strategic advisory sessions
o Coordinate with different business units, practice heads and vertical heads to exploit opportunities globally
o Design and produce analyst newsletters
Marketing Communications
o Create brand enhancement strategy for every vertical across geos
o Plan account based marketing strategies for the top customers with the objective to increase the wallet share of the client’s spend
o Device go-to-market strategies
o Work along with the account managers to help them cross and up-sell
o Drive outreach initiatives to build rapport between customer contacts and internal leaders
o Instrumental in the development of collaterals - brochures, newsletters, magazines and videos
o Manage and execute events and sponsorships

Analyst RelationsMarketing CommunicationsAccount Based MarketingMarketing StrategySales Enablement

Polaris software lab

Assistant Manager, Marketing & Communications

Jun 2005 – Dec 2006 · 1 yr 6 mos

I joined as a senior executive in the Analyst Relations team. Alongside, was also working with the Sales Enablement team. Here, my responsibility was to understand the current engagement level with the existing customers and help in increasing the scope of the engagement.

Imagequity

Client Manager and Head PR

May 2001 – Jun 2005 · 4 yrs 1 mo

Joined as an Account Executive and grew up to head the media practice team. Worked on multiple relationships as a support staff in the first two years and moved into two of the key relationships, fulltime. The two accounts that I handled were Polaris and Gold Quest.
Was responsible for all media related activities for both the accounts, globally.