Mar 2026 – Present · 1 mo

• Designing high-impact, content-forward experiences that promote Netflix titles across product surfaces. Lead the development of visual systems, key art–driven assets, and motion-forward concepts that support UX innovation initiatives. Partner cross-functionally with product, design, insights, and marketing to translate strategy into scalable creative solutions and engaging member journeys. Work is informed by research, testing, and iteration to deliver compelling, cohesive storytelling at scale.

Mar 2026 – Present · 1 mo

• Designing high-impact, content-forward experiences that promote Netflix titles across product surfaces. Lead the development of visual systems, key art–driven assets, and motion-forward concepts that support UX innovation initiatives. Partner cross-functionally with product, design, insights, and marketing to translate strategy into scalable creative solutions and engaging member journeys. Work is informed by research, testing, and iteration to deliver compelling, cohesive storytelling at scale.

Jul 2019 – Mar 2026 · 6 yrs 8 mos

• Support the Netflix member browsing experience by shaping visual entry points for content on service. With over ten years of art direction experience, I creative direct the development of on-service art and design that helps members discover and connect with the titles they’ll love.
• Lead and mentor a scalable team of designers and external vendors while operating as a hands-on creative lead, balancing people leadership with direct creative execution. Define and communicate campaign-level creative vision through visual research and rapid concept ideation, translating strategy into clear, actionable direction for internal teams and external partners.
• Collaborate closely with Strategy, Marketing, and Content teams to deliver assets that complement off-service marketing efforts and support an integrated approach to discover and title promotion. Safeguard brand integrity across the browsing experience by ensuring creative quality, consistency, title authenticity and strategic variety in imagery.
• Provide leadership in high-stakes creative sprints, applying seasoned creative judgement to adapt best practices in response to shifting audience and business needs. Lead the development of seasonal and themed art, AV, and motion design systems for catalogue collections, leaning into visual showmanship and immersive design.
• Drive the creation of creative frameworks and tooling informed by genre expertise and audience insights, enabling both bespoke and scalable assets that consistently outperform platform baselines. Act as a delivery lead across multiple concurrent projects, coordinating time-sensitive communication to keep teams aligned and moving efficiently under tight timelines.

Jun 2019 – Jan 2022 · 2 yrs 7 mos

• Design Lead for Latin American Titles, leading a small team in the conceptualization and execution of Key Art & On-service Art.