Jayashree Rukhaiyar

CEO

Mumbai, India18 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 17 years of digital marketing expertise.
Led award-winning AI-driven marketing initiatives.
Passionate about transforming customer engagement.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital transformation and customer engagement.

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Skills

Core Skills

Digital MarketingMarketing OperationsDigital TransformationCommunity EngagementAccount ManagementProject Management

Other Skills

Digital project managementEmail MarketingMarketing Campaign ManagementTarget SegmentationWhatsAppMartechCustomer RetentionCustomer LoyaltyOnline Reputation ManagementGrowth StrategiesSEOGoogle AdwordsSMOCopywritingCorporate Communications

About

From the very beginning of my career, I have been driven by curiosity for all things digital and a desire to transform the way businesses connect with customers. Over the last 17+ years, I have had the privilege of working across the full spectrum of digital marketing — from agencies to global enterprises, from big tech to startups, and even as an entrepreneur. Each role has added a unique dimension to my understanding of Martech, customer experience, and digital transformation, allowing me to design strategies that not only drive engagement but also create measurable impact. What excites me today is being at the cusp of the AI revolution, shaping how intelligent technologies like chatbots, predictive analytics, and agentic AI redefine marketing and customer engagement. Beyond work, I carry my passion into causes close to my heart. I have volunteered with organizations in education, animal welfare, and elder care, and am currently shaping a personal “20% project” in this space. I love immersing myself in historical fiction, with the dream of authoring a book someday. At my core, I am a storyteller, a strategist, and a builder who thrives on solving complex problems, connecting the human side of technology, and helping organizations unlock the next leap of growth in a fast-changing digital world.

Experience

18 yrs 1 mo

Total Experience

2 yrs 7 mos

Average Tenure

8 yrs

Current Experience

Marriott international

Senior Lead Loyalty

Apr 2026 – Present · 0 mo

Mahindra holidays & resorts india limited

2 roles

Senior Manager Digital Marketing

Apr 2018 – Present · 8 yrs

As a Project Lead, strategically guide the design, tech, content and agency teams to develop the member community website. Also building a parallel gamified community for employees as brand advocates. Handled Online Reputation Management. Also led the Search Engine Optimization initiative for the brand. As a part of the brand team, driving strategic initiatives for acquisition marketing.

Marketing OperationsDigital project managementEmail MarketingMarketing Campaign ManagementTarget SegmentationWhatsApp+2

Manager Digital Marketing

Apr 2018 – Present · 8 yrs

Spearhead MarTech and digital transformation initiatives, including CRM systems, customer lifecycle management, and AI-driven projects, such as award-winning chatbot solutions that enhance lead generation and customer engagement.
Lead customer-centric strategies for the referral and loyalty business, achieving measurable improvements in engagement and lead acquisition.
Drive core SEO initiatives to increase targeted organic traffic and manage online reputation, leveraging analytics and data-driven insights.
Oversee website management, CMS operations, and the development of landing pages, with a focus on conversion rate optimization and email/drip marketing campaigns.
Head product development and management for the Club Mahindra Community, orchestrating a cross-functional team to enhance digital engagement and business growth via the website and app.

Marketing OperationsDigital project managementEmail MarketingMarketing Campaign ManagementTarget SegmentationWhatsApp+2

Ennovent

Online Community Manager

Aug 2012 – Dec 2014 · 2 yrs 4 mos · India

Online Community Engagement, Strategic Consulting, Website and Social Media Management, Email and Drip Marketing

Email MarketingMarketing Campaign ManagementCommunity Engagement

Brandneu

Account Director

Mar 2009 – Aug 2012 · 3 yrs 5 mos

Account management, developing content and implementing online marketing strategies including website optimization, search engine optimization, acquisition marketing, social media and reputation management for global and local clients across verticals like hospitality, news and technology.

Marketing OperationsDigital project managementEmail MarketingMarketing Campaign ManagementAccount Management