Sahil Maheshwari

Co-Founder

Bengaluru, Karnataka, India10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led optimization initiatives boosting user engagement.
Executed successful influencer marketing campaigns.
Managed cross-functional teams for brand scaling.

Stackforce AI infers this person is a strategic leader in E-commerce and Influencer Marketing.

Contact

Skills

Core Skills

User Experience DesignStrategic PlanningData AnalyticsProject ManagementContent CreationInfluencer MarketingCampaign StrategyBrand ManagementMarketing CampaignsData AnalysisCommunicationMarket Research

Other Skills

Team BuildingOperational PlanningA/B TestingCollaborationPerformance MetricsInfluencer OnboardingProblem-SolvingVendor ManagementNegotiationImport/Export OperationsMicrosoft ExcelBusiness DevelopmentMarketingLeadershipMicrosoft Office

About

With over 5 years of professional experience, I am currently a Team Lead at Meesho, where I focus on enhancing user experience and driving business growth through strategic planning and collaboration. Passionate about creating impactful solutions, I work to align my efforts with Meesho's mission of enabling digital commerce for millions of entrepreneurs. By fostering cross-functional teamwork, I bring innovative perspectives and a results-driven mindset to every project. At Meesho, I lead initiatives to optimize the Meesho Mall section of the app, aiming to boost Daily Active Users (DAU) and Net Monthly Value (NMV). My contributions include managing key projects such as Meesho Mall Merchandising, Personalization, and Revamp, as well as overseeing initiatives for the platform's homepage. Partnering with product, business, merchandising, and branding teams, I help scale brands and enhance user engagement, ensuring the platform evolves effectively to meet business goals.

Experience

10 yrs

Total Experience

1 yr 8 mos

Average Tenure

3 yrs 1 mo

Current Experience

Meesho

Team Lead

Apr 2023 – Present · 3 yrs 1 mo · Gurugram, Haryana, India · Remote

As a Team Lead at Meesho, I am focused on enhancing user experience and driving business growth.
Meesho Mall Optimization: Spearheading efforts to optimize the Meesho Mall section within the app, with a primary goal of increasing Daily Active Users (DAU) and Net Monthly Value (NMV).
Brand Scaling: Leading cross-functional initiatives to scale brands on the platform, collaborating with various teams including product, business, merchandising, and branding.
Key Projects: Successfully executed key projects, such as Meesho Mall Merchandising, Meesho Mall Personalization, and Meesho Mall Revamp, contributing to platform's evolution.
Initiative Management: Managing multiple key initiatives for Meesho's Homepage and Meesho Mall category, with expertise in A/B testing and data analytics to drive informed decisions.
UI Design Enhancement: Responsible for enhancing the customer journey through activities like Customer Landing Pages, Visual Search Engine, and online navigation improvements.
User Behavior Analysis: Conducting experiments on the Meesho Mall homepage to analyze user behavior and interactions within the app, using A/B testing to gather valuable insights.
Category Navigation Optimization: Continuously optimizing the Category Navigation Bar by analyzing weekly and monthly data, providing actionable insights to enhance category-specific experiences.
Content Creation: Overseeing content creation for homepage app merchandising and engagement across all Business categories, ensuring a compelling and user-centric experience.
Data-Driven Decision Making: Utilizing data analytics to inform strategic decisions and improve user navigation and browsing experiences.
Cross-Functional Collaboration: Collaborating with various teams including product, business, and branding to address complex, cross-functional challenges and drive Meesho's growth.
Tracking, analyzing and reporting performance of various constructs/activities/campaigns live on App

Strategic PlanningTeam BuildingOperational PlanningData AnalyticsUser Experience Design

Vidooly | a good creator co.

Account Manager - Influencer Marketing

Jan 2022 – Apr 2023 · 1 yr 3 mos · Remote

End-to-End campaign strategy and execution of influencer campaigns for different clients.
Researched and identified key influencers, bloggers and online media in designated verticals and social platforms.
Generate recap materials post campaign execution to measure and evaluate value, including ROI and performance metrics
Direct campaign timeline and ensure projects are completed on-time; deliver influencer assets and coordinate logistics based on talent contracts

Influencer MarketingCampaign StrategyPerformance Metrics

Sheeko

Assistant Brand Manager

Apr 2020 – Nov 2021 · 1 yr 7 mos · Remote

Worked closely with the team to formulate the overall strategy, performance parameters, and execution roadmap for the influencer content.
Onboarded 1000+ influencers across genres and digital platforms like Instagram, Facebook & YouTube.
Executed marketing campaigns for brands like ITC, Emami, HSBC, BeatO, Wipro, Netflix, Zandu, Cadbury, Shell & Upgrad.
Executed end-to-end campaigns, making it memorable for brands & our audiences to remember.

Brand ManagementMarketing CampaignsInfluencer Onboarding

Jamia millia islamia

Placement Coordinator

Sep 2018 – Jul 2020 · 1 yr 10 mos

Aryama cystec private limited

Junior Business Analyst

Oct 2017 – Sep 2018 · 11 mos · Delhi, Delhi, India

Gathered & prepared Company’s Business requirements.
Implemented advance strategies for gathering, reviewing analyzing data requirements.
Applied best practices for effective communication & problem-solving.
Prepared charts for analysis on excel & resolved customer query through Freshdesk.

Data AnalysisCommunicationProblem-Solving

Trainmeal

Co-Founder

Jun 2015 – Jan 2017 · 1 yr 7 mos · Amritsar/Ludhiana Area

Conducted market surveys in order to obtain information about potential customer.
Build a solid reputation for delivering high quality and cost-efficient food to our customers.
Managed all contracts with vendors.
Played a key role in marketing by formalizing the business process through brand management and advertisement.

Market ResearchBrand ManagementVendor Management