Deepak Choudhary

Business Development Executive

Noida, Uttar Pradesh, India8 yrs 3 mos experience

Most Likely To Switch

Key Highlights

6+ years of experience in User Experience and Growth.
Expert in CRM strategy and data analysis.
Proven track record in campaign management and execution.

Stackforce AI infers this person is a Growth and Marketing Specialist in Fintech with strong CRM and data analysis expertise.

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Skills

Core Skills

Crm StrategyData AnalysisUser Experience ImprovementChurn ManagementCampaign Execution

Other Skills

A/B testingcohort analysisuser journey designacquisition and retentiondata trackingconversion improvementSQLdata quality checkSearch Engine Marketing (SEM)Information ExtractionHTML5CSSMicrosoft ExcelMicrosoft OfficeData Extraction

About

6+ years of experience in User Experience, Growth, Acquisition & Retention, Business Analysis,Campaign Management, Operations, & Strategy, Growth and Marketing Strategy in e-Commerce, Wallet, Payments, using CRM tools like Clevertap, Adobe campaign tool etc.

Experience

8 yrs 3 mos

Total Experience

2 yrs

Average Tenure

2 yrs 11 mos

Current Experience

Paytm

Deputy Manager

Jun 2023 – Present · 2 yrs 11 mos

Paytm – Recharges & Utility
Jan 2025 - Present
Leading end-to-end CRM and analytics strategy for recharge & utility services.
Driving data-backed experiments (A/B tests, cohort analysis, sequential
testing) to increase retention and customer lifetime value.
Partnering with product, marketing, and data science teams to design tests
and measurement frameworks.
Monitoring key business metrics, identifying anomalies, and driving quick
resolutions.
Mentoring junior team members in campaign execution, analytics, and testing
best practices.
Assistant Manager – Growth & Data Analyst| Paytm (Jun 2023 – Jan
2025)
Designed customer journeys for DTH, Mobile, Electricity, Loan Repayment, etc.
Created personalized campaigns via Push, SMS, Email, WhatsApp, and In-app.
Conducted SQL-based cohort analysis (30/60/90 days) to track adoption and
engagement.
Improved customer retention by reducing drop-offs and increasing repeat
usage.
Collaborated with Product, Machine Learning and Engineering to automate
CRM workflows.

CRM strategydata analysisA/B testingcohort analysiscampaign execution

Nowfloats

Marketing Automation Specialist / Marketing

Sep 2021 – Jun 2023 · 1 yr 9 mos · Hyderabad, Telangana, India

Managing the Aquisition & Retention for Boost 360 product.
Responsible for designing user journeys based on the action & in action.
Responsible for improving the user experience, drop offs and funnels.
Planning existing user communication as well as go to market strategy.
Handling whole CRM strategy including internal channels such as Push, email, sms, in app and WhatsApp notification

user journey designuser experience improvementCRM strategyacquisition and retention

Freecharge

Senior Executive / Growth

Jan 2019 – Sep 2021 · 2 yrs 8 mos · Gurugram, Haryana, India

Manage churn cycle and Reactivation cycle
Many inhouse requirement such as ensuring smooth process of promo-code linking with users, creating pipeline to populate data in Adobe campaign tool and execution of campaigns etc.
Planning and execution daily and weekly communication plan for churn and reactivation campaigns using App push notification, email and SMS channel.
keeping track of campaign performance and various business metrics
Daily tracking of overall funnel from traffic to conversion for all the campaigns.
Implementation of Drop off, RNT and Reminder triggers to improve the conversion.

churn managementcampaign executiondata trackingconversion improvement

Globallogic

Data Analyst

May 2017 – Apr 2018 · 11 mos

Developing high quality, high performance and highly reliable software applications.
Responsible for Data Quality check of google product
Data Analysis using SQL for different merchant.

data analysisSQLdata quality check