Apr 2024 – Nov 2024 · 7 mos · Bengaluru, Karnataka, India

• Responsible for P&L management for Warehousing (US) business, and maintaining relationship with 3P warehouse vendors. I led the vendor negotiations and contract agreements which resulted in +38% GM.
• Worked with cross-functional teams for inhouse product building by working on user flow and touchpoints for sellers and warehouse partners. Helped with product testing and iteration after initial rolling out with few clients.
• Defined Sales and account management metrics which helped in defining yearly, quarterly and monthly targets and focus on customer growth and satisfaction. Worked with field sales team in creating GTM strategy and its implementation w.r.t training the team, creating resources for team to do the pitching and creating a client funnel for better management and follow ups.
• Optimized on-boarding and reporting process for reducing the overlaps in the workflow for efficient metrics management. Created weekly reporting mechanism with key input and output metrics for c-suit executives.
• Worked with founders in conceptualizing and drafting the 10x program intended to pull together demand and supply infrastructure in cross-border ecommerce. Identified partners, negotiated pricing, and worked with operations and product team in MVP testing.

Nov 2023 – Mar 2024 · 4 mos · Bengaluru, Karnataka, India

Sep 2020 – Oct 2023 · 3 yrs 1 mo · Bengaluru, Karnataka, India

• Carried out market research and season trend analysis to guide sellers in expanding their catalog with designs and fabric fit for US market, guided in Amazon marketing tools and other online marketing channels in US to generate demand for their products and create brand recall.
• Highlighted the inefficiency in the weekly business reporting structure and utilized power pivot for creating more effective semi-automated business review dashboards which was adopted in business meetings to evaluate weekly business movements. Received Bar Raiser award for taking this initiative which directly impacted conducting business positively.
• Build the project plan for ‘Made in India’ tagging on the Indian products on Amazon.com (US) to highlight the Indian exclusive products on the platform, coordinated with European teams who got the tags to understand the process and complied the resources and mobilize Indian team of product manager, legal consultant and INGS business head.

Jan 2018 – Sep 2020 · 2 yrs 8 mos · Gurgaon, India

• GCTC is an export organization dealing in product designing of eco-friendly handcrafted products in collaboration with artisans and self-help groups based in rural Rajasthan and Haryana, and supplying those products in global market.
• Key responsibilities
• Analysis of global demand and market study, in-depth understanding of foreign trade policies impacting export industry, Indian Trade Agreements, tariff and non-tariff barriers impacting the cost of doing business, databases study from World Trade Organization (WTO), International Trade Center (ITC) and Ministry of Export and Import.
• Securing memberships of programs like Export Promotion Council of Handicraft and SheTrade initiative of ITC
• Identifying and partnering with various artisans and self-help groups by creating latest designs and setting up sampling process and effective quality check procedures. Building engagement programs with the artisans to constantly monitor and evaluate their work and mentor them in business development for mutual growth.
• Partnering with domestic and international buying agents and other key stakeholders in the handicraft export industry to identify buyers from European markets, understand the global trends and choices of designs and cater to their demands in timely manner.
• Carried out business development initiatives including digital brand marketing, lead generation, SWOT analysis, Cost Benefit analysis, building business plan and tracking key business KPIs in Gantt charts and Waterfall charts.
• Responsible for managing relationship with both the supply side vendors and buyers from the demand side, engaging them in long-term business relationship for mutual growth.
• Responsible for end-to-end operations from building infrastructure to partnering with logistics agencies, recruiting office staff, ensuring effective work-flow management and defining way forward in operations.

Jan 2016 – Jan 2018 · 2 yrs

• Key Responsibilities
• As a founding member of Pricing Analytics department, was responsible for defining the scope and project roadmap, identifying resource requirement and pitching supporting use cases to higher management and CEO to prove the need for this department in the system and getting resource allocation sanctioned
• Recruiting team members and aligning them on the work and responsibilities.
• Charting out a framework to ensure price competitiveness of the platform, engaging with internal and external stakeholders to make them aware of the work and to ensuring their effective contribution in the process.
• Carried out qualitative and quantitative research and analysis in defining the problem statement and developed price sensitivity index for various product categories. Defined a rule-based pricing strategy for each of the product category and product range on the platform keeping the sensitive balance of platform margins and maximizing the sales.
• Coordinated and worked with cross functional teams including data science, business analytics, software development, marketing, finance and product sourcing teams. Projected growth plans for each product category and developed action items for each team and followed up for the progress and changes.
• Identified and defined key performance indicators to monitor and evaluate project targets and achievements. Regularly updated Top Management with MIS report summaries. Developed knowledge documents as training modules for imparting the work flow training of pricing department to new analysts.
• Carried out various short-term projects like developing algo for identifying and removing duplicate SKUs, defining rules for margin change, monitoring and evaluating Paid- Marketing initiatives ensuring its effective implementation in collaboration with cross-functional team to deliver month-on-month growth.

Sep 2015 – Feb 2016 · 5 mos

• Researched and developed a sourcing base in regions of Banaras and Madhya Pradesh to list most authentic and aesthetically strong products on the website, along with collaboration of cross functional teams resulting in a positive contribution in the Ethnic Category development as a highest GMV generating category.
• Handled complete south region’s backend operations, from making product live to site, to ensuring visibility to ensuring sales.
• Category development initiatives by working with cross functional teams, from production to creative to tagging and content.
• Ensuring price competitiveness of the category.
• Developing and marinating database for vendor management and sourcing plans.

Apr 2015 – Aug 2015 · 4 mos · Jaipur

• Developed and maintained the category execution plans, along with pricing and creatives resulting in a most GMV generating curated hampers and products.
• Researched, analyzed, and monitored competitive landscape for potential opportunities. Created product positioning to ensure product success in the marketplace.
• Solely responsible for planning and executing events and occasions.
• Led cross functional team to commercialize many high GMV products by developing curated hampers and implemented plans of products development and designs.
• Handled the responsibility of content development and category management of Jaipur Office.

Oct 2012 – Mar 2014 · 1 yr 5 mos · Jaipur, India

• Carried out quantitative and qualitative research for various multidisciplinary projects relating to trade and food security, gathered, analyzed and presented data and information on these projects to representatives from project funding agencies like; Bill and Melinda Gates Foundation and British High Commission
• Responsible for identifying and on-boarding local project partners in four north eastern states of India and in Bangladesh (Project; Rice seeds trade between India and Bangladesh). Assisted in developing MoUs, budgeting and defining clearly their Activity and Output Chart with timelines, monitored and evaluated their performance and assisted and guided wherever they required in moving forward.
• Undertook various outreach activities; conducts training workshops, seminars, field visits etc.; prepared agenda note for each of the outreach activity and developed documents summarizing the output from activities and way forward.
• Developed various written outputs in the projects, e.g. Literature review documents. Independent briefing papers, white papers, critically analyzed legislative structures of policy documents, gave inputs to publications like; Economiquity (CUTS, in house magazine on current economic and trade issues)
• Monitored and evaluated budget spending by partner organizations in India and Bangladesh, prepared financial reports, project progress reports, and ensured timely submission of outputs .
• Critically analyzed and mapped the progress of National Food Security document from Bill to ACT, developed and published a compendium, also wrote a speech note for Deputy Director of CITEE on the subject of ‘Food Security and the bilateral trade potential in South- South cooperation’, for a conference organized by UN India (Project: Food Security Act in India)

Sep 2011 – Dec 2011 · 3 mos · New Delhi, Delhi, India

• Internship was during the time PCI was working on preparing the 12th five-year plan for the country. It gave an opportunity to participate in the process of making the plan, and participated and contributed in stakeholder consultations. Followed up on meetings, setting agenda for the meets, and preparations of briefing notes and way forward documents.
• Arranged key stakeholders’ meetings for discussing the key issues to be addressed in the plan. Developed the background documents and agenda notes to be circulated before the meeting and worked on the document clearly defining way forward in actionable pointers and circulated it after the meet.
• Prepared background note on various policies and prepared answers for the parliamentary sessions on the plan. Researched and critically analyzed the legislative structure of policy documents and mapped them against the best practices across the world.
• Assisted and participated in Industry meet of leaders from various businesses, along with the World Bank officials, focused on the policy initiatives required for meeting the supply and demand gaps in labor intensive sectors like, manufacturing and agriculture. Developed the meeting note with actionable points and send it across to all the participants and followed up on the way forward.
• Presented a research work on the topic; “Women and the Untapped Potential of Economic Growth” to Syeda Hameed, member of PCI.

May 2010 – Jul 2010 · 2 mos · Mumbai, Maharashtra, India

• Carried out literature review to feed in the information for developing methodology for the project focused on “Fatalities in Mumbai Sub-Urban Railways”. Arranged various consultation meets and one-on-one with stakeholders like; RTI activist, Journalist, Railway Officials and Policy Consultants.
• Undertook surveys and interviews by developing questionnaires and gathering information via primary research from Government officials, State Police officials, Railway officials, Civil Engineers, and Victims and their families. Also collected information from government departments using Right to Information Act. Complied the information gathered into a research report, briefing notes and other project related documents.
• Provided substantive support to consultative and other meetings, conferences, etc, by coordinating with various stakeholders and overlooking travel arrangements for key note speakers and other important guest from across the country. Prepared various meeting documents like agenda notes and background notes
• Contributed in research report writing.