Janki Mandlekar

Business Development Executive

Bengaluru, Karnataka, India8 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in PPC and SEO campaigns.
Expertise in optimizing user engagement and retention.
Strong analytical skills driving data-based marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and user engagement strategies.

Contact

Skills

Core Skills

Marketing StrategyUser EngagementGoogle AdsContent StrategyMarket ResearchSeoSocial Media Marketing

Other Skills

TeamworkMarketingCampaignsGoogle AdwordsCustomer AcquisitionPaid Search CampaignsCampaign DevelopmentMerchandisingMerchandising StrategiesData AnalysisBrand MarketingKeyword ResearchLink BuildingSearch Engine Marketing (SEM)Off-Page SEO

About

An Online Advertisement Savvy with a accomplishments in brand growth by executing PPC, SEO and Social Media Campaigns with constant focus on retention, acquisition and Company's Image in the industry. Stronghold on Google Ads, Facebook Marketing, Content Strategy, SEO, Social Media Optimization, Email marketing, LinkedIn Marketing, and Market Analysis. Get in Touch to Know More 8805268733 j.mandlekar@yahoo.com

Experience

8 yrs 3 mos

Total Experience

1 yr 7 mos

Average Tenure

4 yrs 10 mos

Current Experience

Meesho

Senior Merchandising Associate

Jul 2021 – Present · 4 yrs 10 mos · Bangalore

1. Planning and managing various user engagements, ensuring right promotions mix to
meet daily platform metrics like app opens, views, orders etc.
2. Managing all user communications through various modes – PNs, SMSs etc. optimized
for maximum ROI and topline impact
3. Tracking, analyzing and reporting performance of various constructs/activities/campaigns live on App
4. Measuring and reporting performance of all real estate metrics, and assess against target
benchmarks.
5. Create data based recommendations for campaigns and real estates to optimize
shopping experience.
6. Partnering with category teams,product team on a wide variety of day to day marketing activities

TeamworkMarketingMarketing StrategyUser Engagement

Vedantu

Digital Marketing Executive

Jan 2020 – Jun 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

TeamworkCampaigns

Gambit sports

Digital Marketing Executive

May 2019 – Jan 2020 · 8 mos · Bangalore

Working for NostraGamus, India's first Sports Prediction App:
Independently manage Google Adwords (5 lakh budget) focusing on customer acquisition, achieved CPA of Rs 18 and CPC of Rs 2 (achieved CPA 70% lower than industry average). Increased acquisition by 15% monthly.
Aided in managing Facebook Ads content and optimization with a monthly budget of 3 Lakh.
Work with SEO team to develop content strategy and aid in content creation for Link Building. In addition, help grow back links through link submission and keyword analysis for content.
Devising and executing Content Strategy, optimize copy & landing page for Search Engine Marketing.
Ideating Rich Quality Content Mailers to drive user activity on the App.
Redirecting social media activities to boost traffic on the website,increasing followers on social media by devising a content strategy .
Worked with engagement team to create a quality content for engaging acquired users on platform with rich quality in App Push notifications.
Worked with tech and customer relations team to test and automate notification software and contact for app notification.

TeamworkCampaignsGoogle AdsContent Strategy

Schneider electric

Offer Marketing Analyst

Jan 2019 – May 2019 · 4 mos · Bangalore

Conducted market research to determine industry benchmarks and growing market trends.
Devising & executing content strategy for various products.

TeamworkMarketing StrategyMarket ResearchContent Strategy

Forerunners healthcare consultants pvt. ltd.

SEO Analyst

Sep 2017 – Sep 2018 · 1 yr

Independently managed for improving the Keyword ranking for the website.
Hands on experience on tools like Google Analytics and Webmaster.
Worked on Backlink generations for Improving the ranking of the Website on SERP.
Worked on SEO with strategies like Submission on Article sites, blogs and forum submission.
Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, Google+ and Instagram.
Developed and executed various social media profiles, SEO and SEM techniques to increase the traffic and leads by over 100%.

TeamworkMarketing StrategySEOSocial Media Marketing