Rohit Biyani

Product Manager

Mumbai, Maharashtra, India4 yrs 9 mos experience

AI EnabledAI ML Practitioner

Key Highlights

5+ years in data-driven lifecycle marketing.
Expert in driving user retention and engagement.
Proven track record of boosting revenue growth.

Stackforce AI infers this person is a Fintech marketing expert with a strong focus on user engagement and retention strategies.

Contact

Skills

Core Skills

Product MarketingCustomer Lifecycle ManagementGrowth MarketingDigital MarketingPerformance Marketing

Other Skills

Business DevelopmentCleverTapCohort AnalysisCommunicationCreative ThinkingData Science CollaborationDecision-MakingDigital MediaEmail MarketingEvent TrackingForecastingGoogle AdsGoogle AnalyticsLeadershipMailChimp

About

With an MBA in Marketing and 5+ years of experience, I specialize in driving retention, engagement, and revenue growth through data-driven lifecycle marketing.My journey into retention marketing taught me that it’s not just about sending campaigns, it’s about understanding user behaviour and building lasting relationships. I’ve worked on apps with millions of users, where even a small uplift in Day 7 retention or engagement translated into significant revenue impact.Over time, I’ve led lifecycle strategies that blend analytics and psychology to create personalized journeys helping users activate faster, reducing churn, and boosting lifetime value.For me, retention, engagement, and revenue aren’t separate goals; they’re all part of one story: ensuring users find continuous value while driving sustainable business growth.

Experience

4 yrs 9 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 2 mos

Current Experience

Motilal oswal financial services ltd

Product Marketing Manager

Mar 2025 – Present · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

Managed RIISE App, a digital investment platform, with a strong focus on driving product growth, user engagement, and overall platform performance.
Spearhead growth strategies across key investment categories including Mutual Funds, US Stocks, Fixed Deposits (FDs), Bonds, and Insurance.
Own and optimize the complete customer journey—from onboarding to conversion—by collaborating with product teams and implementing event tracking in CleverTap for real-time journey analytics and performance measurement.
Plan and execute targeted email, SMS, and push notification campaigns using deep segmentation to boost CTR and user engagement.
Lead end-to-end product marketing initiatives such as feature launches, app update announcements, and new product rollouts.
Coordinate with internal teams to design and execute campaigns, ensuring the delivery of the right message to the right audience through precise targeting.
Drive event-based communication strategies and funnel interventions to enhance conversion rates across product lines.
Work closely with product and analytics teams to translate data into actionable insights for continuous growth.
Integrated key in-app events to enable behavioural segmentation, making it easier to track user actions and launch highly relevant, event-triggered campaigns.

Product MarketingCustomer Lifecycle ManagementGrowth MarketingCohort AnalysisPredictive AnalyticsCleverTap

Bajaj finserv

2 roles

Unit Manager - Growth Marketing

Jul 2023 – Feb 2025 · 1 yr 7 mos · Pune, Maharashtra, India

Managed digital platforms (APP and Web) for Bajaj Finance, boosting organic and inorganic traffic for business loans and loan against property products.
APP Campaigns: Increasing lead flow for the Bajaj Finserv app through push notifications, app inbox messages, and remarketing campaigns using the CleverTap tool.
Implemented a real-time webhook integration with CleverTap to capture customer events and share actionable insights with call centers, reducing lead response time to under 10 minutes and increasing sales conversion rates by 3x
Worked closely with the Digital Customer Experience (DCX) team to create an optimized user journey designed to significantly enhance the overall customer experience.
Collaborated with Data Science to create segmentation and propensity models, achieving a 2x increase in CTR through targeted campaigns.
Conducted keyword research, audience targeting, and competitor analysis using SpyFu, Ahrefs, and SEMrush, partnering with the SEO team to enhance organic business.
Achieved ₹171 crore in app sales, surpassing the FY22-23 target of ₹59 crore and closing the year at 2x the target.
Monitored KPIs such as CTR, conversion rate, CPA, ROAS, and engagement rate to optimize performance marketing campaigns and drive business growth.
Incorporated funnel KPIs for each step of the customer journey, using benchmarks to identify and report anomalies to the product team for technical issues.

Growth MarketingDigital MarketingCleverTapSEOMarket Research

Manager - Performance Marketing

Jun 2022 – Jul 2023 · 1 yr 1 mo · Pune, Maharashtra, India

Managed business lines on the app, including Business Loans, Secured Business Loans, and Loans Against Property.
Executed segmented campaigns for these business lines to boost CTR% and improve conversion rates.
Implemented push notifications, app inbox messages, and remarketing campaigns using the Clevertap tool to enhance lead flow.
Collaborated closely with cross-functional teams, including Business, Product, Data Science, and Content teams.
Partnered with the Business team to improve funnel conversion and achieve Annual Operating Plan (AOP) targets.
Monitored scheduled reports to track key business performance indicators (KPIs).

Performance MarketingCleverTapData Science Collaboration

Gibots

Marketing Executive

Jul 2021 – Jun 2022 · 11 mos · Pune, Maharashtra, India · Remote

Develop comprehensive product marketing strategies: pricing, advertising and successful product launches
Run an email marketing campaigns through mail chimp, saleszshark and send in blue tools Working closely with sales teams to accelerate sales cycle and implement strategies
Innovatively articulated the creative content for social media postings, webinars, blogs, articles, etc.
Capitalized on various platforms to communicate with the targeted audiences and transmission the product message to them.
Carried out the events & digital marketing activities on Facebook, LinkedIn, Instagram, Twitter, etc., for branding and promotion.
Optimized audience engagement and SEO operations. Communicated with target audiences and built customer relationships by initiating social media channels (e.g. Twitter, Facebook and LinkedIn)

Product MarketingEmail MarketingSocial Media MarketingSEO