Saurabh Kumar

Business Development Executive

Hyderabad, Telangana, India5 yrs 4 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expert in digital marketing and campaign management.
Proficient in SQL for data analysis and insights.
Strong background in business analysis and optimization strategies.

Stackforce AI infers this person is a Digital Marketing Analyst with expertise in campaign management and data-driven decision making.

Contact

Skills

Core Skills

Business AnalysisDigital MarketingCampaign Management

Other Skills

SQLData VisualizationAd OperationsCampaign Performance MonitoringOptimization StrategiesReportingOptimizationMedia PlanningDisplay AdvertisingMicrosoft Power BIGamma aiclaude aidata squirrel aiJulius aiAdops

About

Experienced Business Analyst with demonstrated history of working in marketing and advertising Industry.

Experience

5 yrs 4 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 7 mos

Current Experience

Samsung india

Assistant Manager

Oct 2024 – Present · 1 yr 7 mos · Noida

Own the end-to-end execution of ad deals across CTV platforms, from deal
setup and trafficking to campaign activation and optimization.
Set up, manage, and optimize direct and programmatic ad deals multiple SSPs.
Launch and manage campaigns ensuring alignment with client KPIs and pacing
targets.
Monitor channel and campaign performance across platforms; troubleshoot
delivery issues and optimize for viewability, fill rate, and revenue.
Utilize SQL for querying large-scale datasets (e.g., log-level data, impressions,
fill rate, viewability, completion rate, ad errors) to identify trends and actionable
insights.
Built interactive dashboards to visualize high-revenue channels and campaign
trends, empowering better strategic decision-making across teams.

SQLCampaign ManagementDigital MarketingData VisualizationAd OperationsBusiness Analysis

Genpact

Business Analyst

Mar 2022 – Sep 2024 · 2 yrs 6 mos · Hyderabad, Telangana, India

Streamlined the client onboarding process, ensuring a smooth transition for new clients and aligning their goals with our digital marketing strategies. Trafficked new advertisers, insertion orders, line items, creatives and third-party Tags in the DV360 Interface. Deep understanding of the Programmatic Deals, RTB, DSP's, SSP's, Ad exchange. Experience in first and third party audience targeting. Monitor campaign performance and generate regular reports for clients, highlighting key metrics and insights. Implement optimization strategies to improve campaign performance. Conduct troubleshooting and root cause analysis to resolve technical issues related to digital marketing campaigns. Create comprehensive recap reports summarizing campaign performance, including key metrics, insights, and recommendations for future optimization.

Digital MarketingCampaign Performance MonitoringOptimization StrategiesReportingBusiness Analysis

Mediamint

2 roles

Associate A1

Dec 2020 – Mar 2022 · 1 yr 3 mos

Working as a Campaign Delivery Manager.
Work Experice :
1.Worked with clients like adroll, Pinterent
2.Trafficking New Campaigns
3.Optimization and recommendation to increase campaign performance .
4.Building Reports and evaluating it based on the KPI goals
5.Pulling Screenshots and mocking them.
5. Pulling and creating wrap up reports for giving an Accounts Managers overall overview of the campaign ended.
6. Managing the Campaign starting from setting it to the successful completion.

Campaign ManagementReportingOptimization