Mar 2023 – Present · 3 yrs 2 mos · Amsterdam, the Netherlands

Mar 2019 – Mar 2023 · 4 yrs · Amsterdam, the Netherlands

Mar 2016 – Mar 2019 · 3 yrs · Amsterdam, the Netherlands

• Responsible for global communication strategy and all communication initiatives, supporting all C-level executives and managing reputation among key stakeholders for +20 brands in more than 40 countries. Developed company’s corporate brand identity, Employer Branding and digital strategy, responsible for positioning the organization as a worldwide technology leader. Most recently, responsible for designing the company's sustainability strategy and programme to influence more than 7000 employees and 300 million customers.

Jul 2013 – Feb 2016 · 2 yrs 7 mos

• Acting as a trusted adviser for Sr. leaders, being a key account manager for relevant functions of the company. Responsible for developing and implementing global communications strategies and initiatives to help drive the company's business agenda.
• Advise and enable corporate functions and business leaders to connect to people through strategic business partnership;
• Develop strategies that address organizational change, leading change management programs;
• Lead large and complex internal communications projects with a global scope ensuring effectiveness is consistently measured;
• Implement the communications strategy through active collaboration with a diverse array of stakeholders across the business;
• Develop communications materials and tools and create content as part of the communications plan.

Jan 2012 – Jun 2013 · 1 yr 5 mos

• Responsible for leading the communications and branding work streams for Philips-Indal integration process, managing internal and external communication and also branding transition in 11 countries in Europe, Asia and Latin America.
• Plays a crucial role on engaging key-people inside and outside the company to maximize the integration results and leverage Philips reputation.

Nov 2009 – Dec 2011 · 2 yrs 1 mo

• Communications Manager
• Responsible for the overall success of internal communication for Philips Corporate, its three business sectors and acquired companies.
• Responsible ad interim for media relations in Lighting, Healthcare and Corporate with major PR events such as LED Week and Cardiology Summit.
• Develop and oversee the Philips Brazil internal communication programs for corporate and business sectors working with the senior management team, favoring dialogue among all levels in the organization, contributing to employees engagement, company’s values promotion and leverage of key messages.
• Designed the internal communication strategy, with and effective system positioning tools, campaigns and events.
• Developed leadership communication with coaching (80% trained leaders with 95% satisfaction), support tools and measurement system.
• Manage all internal communication tools: magazine, intranet, wallpaper, corporate TV, weekly newsletter, social media.
• Responsible for all corporate events, including a monthly leadership meeting and a quarterly executive meeting.
• Developed and implemented a strategy for change management communication for the new flexible and collaborative way of working: Workplace Innovation (WPI). The pre-move campaign lasted over six months and the post-move is still going on to reinforce the expected behaviors.
• Developed the WPI office signage with a ‘sense and simplicity’ way of finding people.
• Responsible for all M&A communications, assuring the success of integration trough an organized communication, leadership coaching and support and delivering Philips messages contributing to the company’s reputation (2 acquisitions in 2010 – at least 3 companies to integrate in 2011).

Jul 2003 – Nov 2009 · 6 yrs 4 mos · Greater São Paulo Area

• Worked in all areas of corporate affairs department of the third biggest retail company in Brazil and the number one in the world. Managed important international events and became a reference on leadership coaching for internal and external presentations.
• Internal Communications:
• Co-responsible for the internal communications restructure – diagnostic, planning and development of internal comms system
• Developed and manage internal communication tools (newsletter, magazine, intranet e Corporate TV) and endomarketing campaigns
• Developed leadership training for over 5,000 managers. It was a very challenge task accomplished with success
• Played a crucial role in the implementation of sustainability training for all employees – over 50,000.
• Managed and supported internal events – including the Shareholders Meeting in Arkansas, US
• Corporate Communication:
• Responsible for internal and external executive presentations, as well as speech coaching
• Responsible for sustainability reports (annual reports), folders and institutional papers
• Support in M&A communications and Reputation Survey
• Media Relations:
• Developed strategy for retail and wholesale segment media relations, with daily contact with journalists (national and international)
• Responsible for the biggest ‘fashion’ launching of George Brand, with a press conference at a children’s party place. It was an innovative solution with impressive results of over 20 journalists and more than 30 publications
• Developed innovative press kits, creative strategies and press conferences
• Responsible for corporate clipping and developing media report strategy
• Sustainability and Social Responsibility:
• Developed the Social Responsibility Manual
• Implemented the Personal Sustainability Project (PSP) a major sustainability campaign that educates people about small but effective sustainable actions. This campaign reached almost 70% of employees
• Developed several Social Projects