Prasoon mishra

Business Development Executive

Gurugram, Haryana, India8 mos experience

Key Highlights

Crafted 350+ high-converting ad scripts.
Achieved 2.6+ ROAS on average for campaigns.
Directed 10+ branded shoots with cross-functional teams.

Stackforce AI infers this person is a Marketing Specialist with expertise in Performance Marketing and Creative Strategy.

Contact

Skills

Core Skills

Performance MarketingScriptwriting

Other Skills

performance adsUGCInfluencer MarketingCreative StrategyUser Generated ContentPaid Media AdvertisingMarket ResearchContent strategistContent Strategyperformance marketing adsMarketingAds writingcontent writerHTMLTailwind CSS

About

From scripting viral UGC ads to directing full-blown brand shoots...I wear many creative hats, and none of them gather dust. I started my journey as a Scriptwriter at Frido, where I learned how to blend performance-focused messaging with storytelling that sticks. From there, I stepped into the world of freelance copywriting, collaborating with leading D2C brands like MuscleBlaze, Tata 1mg, Durex, Wellbeing Nutrition, Boldfit, Boldcare, Fixderma, KoshaVeda,, and Leaf Studios... crafting 350+ high-converting ad scripts across categories like wellness, fitness, personal care, and tech. Currently, I work as a Creative Producer, where I lead the entire process — from pre-production to post-production — for ad films and influencer campaigns. I’ve directed 10+ branded shoots, managed cross-functional teams, and consistently delivered campaigns that have achieved 2.6+ ROAS on average. I handle everything: writing scripts, managing budgets, onboarding talent, planning shoots, and directing on set. I’m not just behind the camera... I’m behind the idea, the execution, and the impact. Whether it’s performance marketing or brand storytelling, I believe great content doesn’t just sell... it connects, entertains, and builds trust. Let’s create something scroll-proof.

Experience

8 mos

Total Experience

8 mos

Average Tenure

8 mos

Current Experience

Beastlife

Performance Ads Specialist

Sep 2025 – Present · 8 mos · Gurugram, Haryana, India · On-site

Spearhead Meta-first performance creative strategy, scaling 400+ high-impact statics, UGC, and influencer creatives across TOF, MOF, and BOF funnels.
Lead and monetize 150+ influencer and UGC creators, converting organic content into scalable paid acquisition assets.
Direct end-to-end in-house productions (40+ shoot days), owning ideation, scripting frameworks, shot structures, and post-production optimization.
Led continuous creative experimentation across hooks, formats, narratives, and offers, resulting in +40–65% CTR uplift, ~25–35% reduction in CPC, and ~25–40% ROAS improvement, achieved despite a ~6% increase in CPM across core Meta campaigns.
Collaborate directly with founders and media buyers to align creative intelligence with revenue growth, launch velocity, and creative efficiency metrics.

Performance Marketingperformance ads

Self employed

Freelance Performance Ads Consultant

Mar 2025 – Oct 2025 · 7 mos · Pune, Maharashtra, India · Remote

Durex — Delivered influencer marketing scripts for Delay Spray, men’s wellness supplements, and Slide & Ride, combining brand sensitivity with viral, engaging storytelling.
MuscleBlaze — Developed performance-driven scripts across Creatine, Pre-Workout, and Supplements, blending credibility, myth-busting, and athlete-first storytelling.
Tata 1mg — Wrote launch campaigns for Clean Protein and Calcium Supplement, simplifying science into relatable consumer narratives.
Wellbeing Nutrition — Scripted campaigns for Whey Protein, Collagen, Omega-3, and Magnesium, positioning the brand at the intersection of science-backed credibility and aspirational wellness.
Boldcare — Wrote for Delay Spray, Ashwagandha, Shilajeet Supplement, and Personal Massagers, balancing wellness sensitivity with bold, distinctive messaging.
Boldfit — Crafted campaigns for Posture Corrector, Sneakers, Resistance Bands, Chugger, and more — translating fitness-first innovation into lifestyle-driven narratives.
Fixderma — Wrote across skincare categories like Face Wash, Sunscreen, and Body Wash, making derm-backed science relatable for digital audiences.
Leaf Studios — Delivered an aspirational, tech-forward campaign for Smart Ring, blending lifestyle, emotion, and innovation.
KoshaVeda — Built performance-led narratives around Ayurvedic supplements, designed to resonate with modern, health-conscious consumers.

ScriptwritingUser Generated Content

Frido

Scriptwriting Intern

Sep 2024 – Mar 2025 · 6 mos · Pune, Maharashtra, India · On-site

Wrote 250+ ad scripts across 10+ Frido product categories, including insoles, pillows, cushions,
wheelchairs, and orthotics.
Researched and developed product launch content with targeted positioning,achieving 2.7+ ROAS.
Worked as Writer and Assistant Director for major sale campaigns like the Super Saver Sale, Grand
Diwali Sale, and Black Friday Sale, contributing to revenue boost
Researched UAE market trends, advertising formats, and consumer behavior to develop region-specific content. Contributed to Frido’s expansion into the UAE

ScriptwritingPaid Media Advertising