Yohan Chawla

CEO

Mumbai, India9 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Pioneered podcasting in advertising with 130+ episodes.
  • Built visibility for 75+ brands across media and marketing.
  • Educated future media professionals as a visiting faculty.
Stackforce AI infers this person is a MarTech and Media expert with a strong focus on content strategy and brand visibility.

Contact

Skills

Core Skills

Brand StrategyContent MarketingDigital MarketingBrand JournalismStrategic CommunicationBroadcast ContentCampaign Direction

Other Skills

Campaign CreationPodcast IP CreationPerformance MarketingWebsite ManagementPartnershipsStrategic CommunicationsIndustry NetworkingThought Leadership ContentMedia CoverageContent IP CreationOAP CreationPromo DevelopmentScriptwritingEditingSocial Media Marketing

About

A content nerd at heart. An industry enabler by choice. I was the youngest in the newsroom when I began shaping stories through promos for a top business channel. A few years later, I found myself deep in the media and marketing space—facing recurring questions: -Why does great work go unseen? -Why do brands and agencies struggle to find a common language? -Why are industry conversations still stuck at the surface? That’s why we built MediaBrief, a platform that goes beyond the press release. A space where meaningful ideas and narratives from the media, marketing, advertising, ad-tech, and martech communities can evolve and reach the right audiences. Today, MediaBrief is a trusted voice and launchpad for the industry: → Pioneer of podcasting in the advertising & media space, with 130+ episodes featuring CEOs, CMOs & Founders → Partnered with FICCI, CII, IAMAI, The AdClub, PIB's WAVES & PROMAX → Built long-term visibility for 75+ brands across media, marketing & martech → Official media/knowledge partner to marquee industry events → Reached over 10M professionals across digital platforms Why this matters: In an era where every brand talks, the real challenge isn’t making noise—it’s making sense. That’s where my team and I come in. How I Help (and how we help): → Build thought leadership for founders, CEOs & CMOs → Conceptualize and produce podcast series for the media & advertising sector → Enable precise B2B visibility via emailers, WhatsApp, and private events → Craft long-term content and PR strategies for media, ad-tech & martech brands → Highlight pressing industry issues through deep-dive features Giving back to the industry: As Visiting Faculty at UPG College of Management, I teach BMM and BAMMC students subjects like agency management, consumer behavior, IMC, and digital media. For me, it's not just teaching—it’s about sharing real-world insights and guiding the next generation. Who I Help: → Founders & CMOs in media, advertising, martech, and digital → Event platforms & industry bodies seeking strategic visibility → Brands with stories that deserve the right room and audience The industry doesn’t need more noise. It needs better conversations. If that’s what you’re looking for, let’s talk. 📥 Connect for collaborations, podcast features, or media strategies: yohan@mediabrief.com | www.mediabrief.com

Experience

Upg college of management

Visiting Faculty

Jun 2023May 2025 · 1 yr 11 mos · On-site

  • Deliver sessions on Agency Management, Consumer Behavior, Digital Media & IMC
  • Share real-world media and marketing industry insights with students
  • Bridge academic learning with practical industry applications
  • Mentor and guide aspiring media and marketing professionals

Mediabrief.com

Chief Executive Officer

Nov 2022Present · 3 yrs 4 mos · Mumbai

  • Drives thought leadership for Founders, CMOs & CEOs across media and marketing.
  • Leads podcast conceptualization and production (130+ episodes with industry leaders).
  • Crafts long-term PR & content strategies for media, ad-tech & martech brands.
  • Executes targeted B2B visibility via emailers, WhatsApp, and closed-door events.
  • Develops deep-dive feature articles on pressing media & marketing issues.
  • Partners with top industry bodies (FICCI, CII, IAMAI, AdClub, etc.) for media collaborations.
  • Provides media platform support for marquee industry events.
  • Builds brand narratives that go beyond press releases to reach 10M+ professionals.
Brand StrategyCampaign CreationPodcast IP CreationPerformance MarketingWebsite ManagementPartnerships+4

Happyness.me

Sr. Associate – Marketing

Nov 2020Oct 2022 · 1 yr 11 mos · Mumbai, Maharashtra, India

  • As the Marketing Lead at Happyness.me,
  • I spearheaded the brand’s integrated marketing efforts, driving awareness, engagement, and business growth across digital and offline touchpoints.
  • Designed and executed multi-channel marketing strategies to elevate brand reach and customer engagement.
  • Led the complete overhaul and management of the company’s tech platform and website experience.
  • Developed and executed creative campaigns and branded content IPs, including the “Freedom To Be Happy” podcast and thematic Happiness Campaigns.
  • Oversaw digital marketing, content marketing, trade marketing, and social media strategy across platforms.
  • Built and managed partnerships and associations with industry players to amplify brand visibility.
  • Directed the creative team to deliver high-quality marketing collateral aligned with brand tonality.
  • Key Skills: Brand Strategy, Campaign Creation, Digital Marketing, Podcast IP Creation, Performance Marketing, Website Management, Partnerships, Content Marketing
Brand StrategyCampaign CreationDigital MarketingPodcast IP CreationPerformance MarketingWebsite Management+2

Medianews4u.com

2 roles

Editor - Mumbai

Promoted

Feb 2018Oct 2020 · 2 yrs 8 mos · Mumbai Area, India

  • Led the Mumbai editorial and content initiatives for one of India’s leading media, advertising, and marketing portals.
  • Authored and edited high-impact features on marketing, advertising, digital, media, OTT, and brand campaigns.
  • Created and launched successful branded content IPs including FOCUS 2020 and Back To Business—key B2B and B2C content series.
  • Strengthened the brand’s reputation in the Mumbai media and marketing ecosystem.
  • Built strong industry relationships and consistently represented the platform at high-level events and meetings.
  • Provided strategic inputs for content collaborations and commercial partnerships.
  • Key Skills: Brand Journalism, Media Coverage, Content IP Creation, Strategic Communication, Industry Networking, OTT & Broadcast Coverage, Thought Leadership Content
Brand JournalismMedia CoverageContent IP CreationStrategic CommunicationIndustry Networking

Special Correspondent - Mumbai

Feb 2018Mar 2019 · 1 yr 1 mo · Mumbai Area, India

Dicky "speak" media & content consultants

Creative and Marketing Consultant

Aug 2017Jan 2018 · 5 mos · Mumbai Area, India

Times network

Assistant Producer - On Air Promotions ET Now

May 2016Jun 2017 · 1 yr 1 mo · Mumbai, Maharashtra, India

  • Contributed to the on-air creative communication of ET NOW, India’s leading business news channel.
  • Developed on-air promos—handled scripting, direction, production, and post-production.
  • Collaborated closely with top editorial anchors and presenters for content alignment.
  • Co-created “Dealing Room Heroes”, a flagship IP recognizing unsung market contributors.
  • Managed internal brand campaigns, voiceovers, and media integrations.
  • Key Skills: OAP Creation, Promo Development, Broadcast Content, Scriptwriting, Campaign Direction, News Channel IPs

Vvidia

Content Executive

May 2015Sep 2015 · 4 mos · Mumbai

  • Managed mobile video content operations for major telecom clients across India and international markets.
  • Handled the end-to-end management of video libraries for platforms like Vodafone India, Airtel India, Idea, and Ooredoo Kuwait.
  • Curated content strategies for mobile entertainment portals.
  • Assisted with content acquisition and licensing deals.
  • Key Skills: Mobile Content Strategy, Content Licensing, Telecom Content Platforms, Video Operations
OAP CreationPromo DevelopmentBroadcast ContentScriptwritingCampaign Direction

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA — Marketing

Jan 2018Jan 2020

Zee Insitute of Media Arts

Advanced Cinematography — Cinematography and Film/Video Production

Jan 2015Jan 2016

R. D. National College

Bachelor of Mass Media

Jan 2012Jan 2015

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