Sep 2021 – Jan 2023 · 1 yr 4 mos

May 2019 – Sep 2021 · 2 yrs 4 mos

Feb 2018 – May 2019 · 1 yr 3 mos

Mar 2016 – Feb 2018 · 1 yr 11 mos

• Owned the implementation of all web analytics tracking through Google Tag Manager and working closely with tech developers
• Managed A/B testing and analysis for all new product feature launches
• Partnered with business stakeholders to gather tracking requirements, then work with back-end developers and data engineers to deliver on data collection & reporting solutions
• Managed third party consulting resources and allocate projects as necessary
• Built a suite of automated dashboards covering various product features for self-service consumption
• Mined large datasets to quantify and communicate potential areas of strategic growth
• Created aggregate user-level datasets and partnered with the marketing team on personalized email campaigns
• Created a longitudinal data model to identify key business levers and project future business yield
• People Manager
• Technical Skills/Toolsets Utilized: PostgreSQL; R; Google Analytics; Google BigQuery; Google Tag Manager; Tableau; Optimizely; comScore; JIRA

Feb 2015 – Feb 2016 · 1 yr · Greater Los Angeles Area

• Established performance metrics and created dashboards for all marketing team initiatives
• Implemented web analytics tags and digital advertising tracking pixels on corporate sites
• Managed relationships with external vendors: e-comm, web development, digital marketing & social
• Created and managed the national marketing calendar
• Managed the national marketing budget and drove tracking related to financial planning
• Responsible for the Sky Zone corporate website content (B2C & B2B)
• Technical Skills/Toolsets Utilized: Google Analytics; Google Tag Manager; Adobe Photoshop/Illustrator; DotNetNuke; HTML; Basecamp

May 2013 – Feb 2015 · 1 yr 9 mos

• Managed changes to web analytics code to improve tracking of website traffic/behavior
• Managed the creation of monthly e-comm presentation decks for the CEO & Sr. Leadership team
• Led efforts to expand and integrate new payment methods into existing e-comm channels
• Created and distributed reports to communicate website behavior patterns
• Reported weekly e-comm results to the Marketing & Sales dept. (including Sr. Leadership team)
• Performed ad-hoc analysis for various inter-department teams
• Oversaw the build of mobile commerce sales channel
• Programmed and deployed the monthly Annual Pass (AP) member newsletter via email platform
• Creation of e-commerce sales channel reports
• Annual Pass Program:
• Deployment of Annual Pass (AP) member e-communications
• Programming creative assets for deployment in email platform
• Tracking and analysis for communications
• Maintenance of AP member website
• Budget tracking for the AP program’s marketing activities
• Coordinating the AP member sweepstakes/giveaways
• Technical Skills/Toolsets Utilized: SQL; Adobe Analytics (Omniture); MicroStrategy; WordPress; Lyris; Adobe Target; Adobe Photoshop

Sep 2012 – May 2013 · 8 mos · Washington D.C. Metro Area

• Executive Fellowship working in the Washington D.C. office of a national civil rights non-profit organization.
• Developed and delivered quarterly reports to the national Board of Directors
• Built/Managed the annual national convention website and the set-up of online registration
• Managed nation-wide communications including press releases and weekly e-newsletter
• Technical Skills Utilized: WordPress; HTML; MS Suite