Roberto Porras

Business Development Executive

Madrid, Community of Madrid, Spain29 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in business development across multiple industries.
Expert in strategic partnerships and market expansion.
Strong leadership in product marketing and management.

Stackforce AI infers this person is a Business Development Executive with expertise in Telecommunications and Streaming Services.

Contact

Skills

Core Skills

Business DevelopmentStrategyMarketingProduct ManagementMarketing StrategyE-commerceDigital MarketingProject ManagementEducationCurriculum DevelopmentBrand Management

Other Skills

Strategic PartnershipsCustomer PropositionsMarket AnalysisP&L ManagementProduct DevelopmentGo-To-Market StrategyMarketing PlanningARPU IncreaseCampaign ManagementStrategic CapabilitiesMobile ServicesOnline SalesDigital MetricsProject LeadershipMobile Wholesale Portfolio

About

Senior executive with extensive experience in commercial and business development functions which has been acquired in groundbreaking businesses such as: video streaming, mobile services, e-commerce or Internet access.

Experience

29 yrs 6 mos

Total Experience

5 yrs 5 mos

Average Tenure

7 yrs 9 mos

Current Experience

Netflix

Managing Director Business Development Southern Europe

Aug 2018 – Present · 7 yrs 9 mos · Community of Madrid, Spain

Expanding Netflix's memberbase in the region by developing strategic partnerships with market leaders to create distinctive “customer propositions” which come distributed along partner’s sales channels and leveraging their concrete set of capabilities.
Partnering opportunities may arise from different industries, namely: i) telcos and Pay TV platforms, such as Sky, Telefonica, TIM, Orange or NOS, ii) CE manufacturers, as Samsung and LG or iii) other mainstream companies, such as utilities (Endesa) or retailers.

Business DevelopmentStrategic PartnershipsCustomer PropositionsMarket AnalysisStrategy

Vodafone

Head of Marketing - TV

Jan 2016 – Aug 2018 · 2 yrs 7 mos · Milan, Lombardy, Italy

Responsible for Vodafone TV’s P&L, developing and rolling-out the service in the Italian market in Dec '16, with 360 accountability over related functions: content acquisition, product development and Go-To-Market.

MarketingP&L ManagementProduct DevelopmentGo-To-Market StrategyProduct Management

Telefonica españa.

4 roles

Movistar TV - Brand Manager

Oct 2010 – Dec 2015 · 5 yrs 2 mos

Defining annual marketing plan for Movistar TV with the objective of extending presence and increasing ARPU. This included: i) ATL/BTL campaigns, ii) sales models using BI tools and iii) in-store actions to drive sales.

Marketing PlanningARPU IncreaseCampaign ManagementMarketing StrategyProduct Management

Business Development Manager, Mobile services

Oct 2009 – Oct 2010 · 1 yr

Defining new business opportunities that leverage on Telefonica’s strategic capabilities, such as profiling or payment. These businesses were released either directly by Movistar (i.e., mobile portals, such as e-mocion) or via partners (SMS mobile payment platform).

Business DevelopmentStrategic CapabilitiesMobile ServicesStrategy

E-commerce Manager (www.movistar.es)

Jan 2007 – Oct 2010 · 3 yrs 9 mos

Promoting online sales and customer servicing, shifting key processes from other channels to online platforms. This implies a tight monitoring of digital metrics and performance.

E-commerceOnline SalesDigital MetricsDigital Marketing

Strategic Project Leader – MVNO

Nov 2005 – Jan 2007 · 1 yr 2 mos

Elaborating Telefónica's mobile wholesale portfolio for “virtual operators”, outlining a “second brand” proposition that complements Movistar, with a distinctive customer proposition and sales strategy.

Project LeadershipMobile Wholesale PortfolioSales StrategyProject ManagementBusiness Development

Universidad europea de madrid

Master Director and Visiting teacher

Sep 2005 – Mar 2014 · 8 yrs 6 mos · Greater Madrid Metropolitan Area

Guest teacher of Economics and Business Administration at Universidad Europea de Madrid (UEM) from 2005. Director of “Digital Journalism and Social Media” Official Master at UEM, from 2011 to 2014.

TeachingCurriculum DevelopmentDigital JournalismEducation

Terra

Brand Manager, Internet and Communications services

Jan 2002 – Nov 2005 · 3 yrs 10 mos · Greater Madrid Metropolitan Area

Responsible for Internet and communication services’ P&L, including annual marketing plan and developing 3rd party sales channels.

Brand ManagementP&L ManagementSales ChannelsMarketing

Verizon

Southern Europe Product Manager

May 1999 – Jan 2002 · 2 yrs 8 mos · Milan, Italy and Madrid, Spain

Responsible for go-to-market activities related to the Internet portfolio over the assigned countries, Spain and Portugal first, followed by Italy and Greece.

Go-To-Market ActivitiesInternet Portfolio ManagementProduct ManagementMarketing

Ono

Product Marketing, Internet residential and SOHO markets

Oct 1996 – May 1999 · 2 yrs 7 mos · Greater Barcelona Metropolitan Area

Contributing to the launch of the first Internet offer for Ono, which required positioning the new product category (“Internet”) unknown at that moment, via the most suitable sales channels.

Product MarketingSales Channel DevelopmentMarketingProduct Management