Archana M

Business Development Executive

Gurugram, Haryana, India6 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving consumer growth strategies.
Successfully launched multiple marketing campaigns.
Recognized for excellence in sales and marketing initiatives.

Stackforce AI infers this person is a B2B and B2C marketing professional with expertise in digital marketing and business development.

Contact

Skills

Core Skills

Business DevelopmentDigital MarketingSales ManagementCustomer MarketingBrand ManagementStrategy And Business Development

Other Skills

Market PlanningGoogle AdsMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft OfficeFacebookGoogle AnalyticsCustomer InsightStrategyMarketingMarketing StrategySocial Media MarketingOnline MarketingMarketing Management

About

Good at building marketing plans. Good at sales. Good at selling marketing plans.

Experience

6 yrs 11 mos

Total Experience

3 yrs 5 mos

Average Tenure

4 yrs 7 mos

Current Experience

Google

Accelerated Growth Manager, Google Customer Solutions

Oct 2021 – Present · 4 yrs 7 mos · Gurugram, Haryana, India

▪ Source high potential companies to implement deals worth $x Mn/yr to drive incremental revenue for Google
▪ Evaluated businesses on key metrics, industry trends, vertical benchmarking and worked with Founders (Series A onwards) / CXOs to manage and design growth strategies for 100+ companies across 10+ business verticals such as healthcare, CPG, fashion, etc. through Google Solutions

Market PlanningGoogle AdsCustomer MarketingBusiness DevelopmentSales ManagementDigital Marketing

Aditya birla group

2 roles

Sales Development Manager

Aug 2020 – Oct 2021 · 1 yr 2 mos

▪ Led project to promote new product blend; Achieved 12% share of segment's revenue in month 1 and increased to 23% in 5 months. Awarded with Pride Award recognizing Work Excellence
▪ Handled CXO level reporting and engaged with key accounts to manage fibres vertical(~10% volume of total business)

Customer MarketingBusiness DevelopmentSales Management

Leadership Associate

Jun 2019 – Aug 2020 · 1 yr 2 mos

Stint 1: Aditya Birla Fashion and Retail
Function: Brand Management
Brand: Simon Carter
▪ Spearheaded launch of retail stores with activation plans in liaison with media agencies across India
▪ Launched digital marketing campaigns to increase social following, site traffic & achieve highest sales since inception on site
▪ Constructed store specific recommendations for customer reactivation and store turnaround to improve customer experience
▪ Revamped brand website, facilitated launch of Brand on e-commerce marketplace, developed annual marketing and CRM plans
Stint 2: Aditya Birla Capital
Function: Strategy and Business Development
▪ Partnered with 20+ FinTech entities to bridge digital gaps for Aditya Birla Capital’s different businesses
▪ End-to-end implementation of 16 partnership programs across 11 domains (HR, Customer Analytics, Sales Productivity, Fraud Checks etc.,) with 5 businesses of AB Capital to develop strategic partnerships through long term contracts and capital infusion

Market PlanningGoogle AdsCustomer MarketingDigital MarketingBrand Management

Citi

Summer Intern

Apr 2018 – May 2018 · 1 mo · Gurgaon

Lead generation via digital hotspots | Launch roadmap of flagship Product | 90-day onboarding plan
▪ Explored partnerships with 25+ platforms for lead gen. and Developed launch plan with a budget of NR 30 lakh+
▪ Launched 90 day onboarding plan and worked with cross functional teams to fix sign-up limitations

Google AdsDigital Marketing

Influence technolabs (p) ltd

Marketing Intern

Feb 2016 – Mar 2016 · 1 mo · Delhi

▪ Edited and authored 10+ promotional articles published on the website
▪ Designed more than 50 posters for promotion & created publicity through multiple social media platforms
▪ Enhanced brand awareness and got visible traction on the company’s official blog

Kaar technologies

Technical Intern

Dec 2015 – Jan 2016 · 1 mo · Chennai

▪ Designed User Interface to provide feedback of professors for a University in Middle East
▪ Integrated UI with Course Database to implement model and is currently used by 800+ students

Trichy engineering consultancy house

Web Developer

Dec 2015 – Dec 2015 · 0 mo · Srirangam

Overhauled the company’s official website using Content Management System completely to achieve higher student enrollment and website viewership

Ticketgoose.com

Technical Intern

Dec 2014 – Dec 2014 · 0 mo · Chennai

▪ Enhanced consistency and increased efficiency of projects by using automation tool Maven
▪ Analyzed existing coding standards and proposed solution and showed significant reduction in application failure rate