Feb 2022 – Jul 2022 · 5 mos

Jul 2021 – Feb 2022 · 7 mos

Apr 2020 – Jul 2021 · 1 yr 3 mos

• Responsibilities include:
• Improving user engagement across consumer platforms (Apps, DWeb, MWeb)
• > Conceptualised and launched myET, a personalised feed of stores based on readers interest areas
• Managing projects to drive subscriptions for ET Prime
• > Conceptualised & managed multiple acquisition campaigns
• > Targeted specific cohorts of users at various stages of acquisition funnel
• > Automated user journeys
• > Push notifications, Email-Notifications, Seamless widgets used to target and re-target users
• Managing personalisation charter
• Managing ML driven automated newsletter
• > Dynamic audience creation basis likelihood to open the newsletter
• Managing personalised push notifications

Apr 2019 – Apr 2020 · 1 yr · Gurgaon, Haryana, India

• Product Manager - Global Consumer Experience (Managing discovery division of Mobile App & Web)
• Responsible to conceptualise, manage, launch and track Vernacular (Hindi) version of the consumer application on Android and iOS
• Solving for consistent UX across geographies
• Managing the homepage (first point of discovery) for Android, iOS, Mobile website and Desktop website
• Responsible to come up with ideas which enhance user personalisation eventually leading to improved CX
• Responsible for improving the conversion of the online channel
• Extensive usage of Google Analytics to track various KPI
• Managed real time triggered push notification campaigns
• Managed use case to create bookings via a BOT
• Stakeholder Management
• Project Prioritisation basis impact
• Responsible for GTM
• Project management

Apr 2018 – May 2018 · 1 mo · Bengaluru, Karnataka, India

• Worked on Post Purchase Personalisation in order to improve Customer Experience.
• Products worked on:
• 1. Amazon's Chatbot
• 2. Order History Page
• 3. Notifications (Push and E-mail)

Sep 2015 – Feb 2016 · 5 mos

• Worked For Public Utility Board , Government of Singapore (A client of Sopra Steria Singapore) as a full stack software developer .
• Worked in a dynamic environment and a challenging geography my roles were as follows :
• Being a full stack developer, i had to take complete ownership of modules assigned to me.
• Worked on various aspects of front end like JSP's as views , Jquery and JS for scripting and AJAX for asynchronous calls to backend.
• Worked on Portlets, Servlets and Spring frameworks to provide an efficient backend to the applications.
• Used Hibernate as an ORM to connect the Java code to Microsoft SQL DB.
• Also required to understand various aspects of DB like triggers, procedures and functions.
• Work also included accurate Estimation of Work.
• Proper documentation and unit testing was part of the job.

Aug 2014 – May 2017 · 2 yrs 9 mos

Jun 2013 – Jul 2013 · 1 mo