Sep 2018 – Jun 2019 · 9 mos · Noida Area, India

Nov 2014 – Aug 2018 · 3 yrs 9 mos · Bangalore

•  Responsible for the day-to-day management of an advertiser’s account Pre-Sale and post
• sales.
•  Acts as liaison and main point of contact between advertisers, sales and internal team.
• Conduct company and industry research to inform the sales teams of latest developments.
•  Translating sales strategy into tactical implementation. Testing, implementing, and providing
• QA on new in-house and 3rd party rich media advertising products and providing critical
• troubleshooting on major campaign launches.
•  Project manages the launch of new custom and native units to ensure technical campaign
• and revenue goals will be met.
•  Analyze ad campaign delivery reports through the duration of each campaign and provide
• recommendations to Sales Representatives and clients for the optimization of poorly
• performing ad placements.
•  Implement business reviews throughout client campaign and address preset metrics for
• success. Assist in monthly billing, reconciliation, and other financial reporting.
•  Actively work towards retaining client base.

Jul 2012 – Nov 2014 · 2 yrs 4 mos · Bangalore

•  Inventory forecasting, Presales, post sales, tracking / monitoring and quality management activities.
•  Management of display, video and mobile, FBX ad campaigns.
•  Defining best practices for project support and documentation through team mentoring, monitoring, development and deployment.
•  Monitoring the overall functioning of processes, identifying improvement areas and implementing adequate measures to maximize customer satisfaction level
•  Training responsibilities for the new joiners on process & improving existing processes through process re-design & organizational restructuring
•  Engaging with clients for addressing challenging issues including strategic performance, operational transformation as well as people and organizational change.

Mar 2011 – Jul 2012 · 1 yr 4 mos · Bengaluru, Karnataka, India

•  Management of display video, roadblock and roll over special ad one day campaigns.
•  Daily management includes trafficking, optimization, and reporting of ad Campaigns.
•  Testing of all ad creative for compliance of site specifications as well as functionality.
•  Trafficking and implementation of targeting and 3rd party tracking to support specific requirements of a sale.
•  Experience in online ad serving and reporting. Familiarity with ad serving tool Ad Expert, Creative asset manager (CAM), ACDM, Atlas etc.
•  Good understanding of online ad campaign metrics and analysis, including CPM, CPC, and CPA advertising models.
•  Familiarity with rich media tags.
•  Managed everyday ad placements for clients, scheduled and performed regular updates.
•  Maintained required documents and its technical specifications.
•  Monitored advertising inventory and forecasted requirements.