Apr 2025 – Present · 1 yr

• Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time. In The Little Book of Data, each chapter illustrates one of the core principles of solving problems with data by featuring an expert who has solved a big problem with data—from the entrepreneur creating a “loneliness score” to the epidemiologist trying to save lives by finding disease “hotspots.” The stories are told in a fast-moving, vivid, sometimes comic style, and cover a wide frame of reference from adtech to climate tech, the bubonic plague, tiny submarines, genomics, railroads, bond ratings, and meat grading. Along the way I inject lessons from my own career journey and offer practical thought-starters for readers to apply to their own organizations. By reading The Little Book of Data, you will achieve the fluency to apply your data superpowers to your own mission and challenges—and you will have fun along the way. You will be, in other words, a data person.

Mar 2024 – Dec 2024 · 9 mos · New York City Metropolitan Area · Hybrid

Feb 2024 – Jan 2025 · 11 mos · Denver, Colorado, United States · Remote

Oct 2022 – Present · 3 yrs 6 mos · New York City Metropolitan Area

Jun 2019 – Mar 2026 · 6 yrs 9 mos · Greater New York City Area

• Our mission is to help our clients lead and thrive in the rapidly evolving CTV landscape. What began as a small, determined team based out of New York has grown into a global organization across five continents -- all built with specialized talent and a shared commitment to innovation. Together, we've helped power the advertising engine of the world’s #1 Smart TV brand for the past 18 years.
• We’ve led the industry in cross-platform targeting and measurement—launching solutions like Optimal Reach and Audience Collectives—while delivering deep audience insights through tools like Behind the Screens and The Streaming Index. We’ve expanded our ecosystem with new data partnerships, and clean room technology, scaling advanced targeting, measurement and insights tools across 13 countries.

Jun 2015 – Jun 2019 · 4 yrs · Greater New York City Area

• Member of the executive team at the $2.5B local advertising group at Comcast. Reorganized and led team of 100+ personnel across: analytics, data partnerships, product management, and ad sales research (spanning 79 markets). Managed 8-figure budgets in headcount, data, and technology. Responsible for innovation. Created first company product roadmap. Organized cross-functional teams focused on innovation... resulting in multiple launches, revenue growth, and budget recapture. Generated data-focused thought leadership content to demonstrate increasing relevance of the combination of TV and data. Leader in Spotlight's strategic transformation to a data-driven ad company.

Oct 2014 – Jun 2015 · 8 mos · Greater New York City Area

• Led Collective's $25MM revenue business to double digit growth in services to traditional media, direct marketing, and data companies, to help them build robust digital media businesses using the Collective platform; to help them organize themselves for digital success; and to sustain competitive advantage.

Dec 2011 – Oct 2014 · 2 yrs 10 mos

• Built, scaled, and marketed new data, research, and advertising capabilities for a leading audience targeting platform for brands. Inventor of Collective's TV Accelerator, a cross-media targeting tool enabling advertisers to target audiences online based on the TV ads and TV shows they were exposed to. Led and marketed Collective's multi-screen efforts and cross-media capabilities.

Jun 2010 – Dec 2011 · 1 yr 6 mos

Nov 2009 – Jun 2010 · 7 mos

• Justin helps online advertisers, agencies, publishers, ad networks and portals grow their business through the use of advertising effectiveness metrics and better targeting data. By providing greater trust and transparency for online media by quantifying the ROI of any ad campaign, advertisers can allocate their budgets better, and media companies can grow revenues, using metrics supplied by the most trusted name in market research. By using consumer targeting data linked to actual purchase, and lifestyle data that's predictive across any ad category, advertisers and media companies can improve the effectiveness and efficiency of their online brand advertising.
• Justin's team is responsible for Nielsen's online advertising offerings for CPG; and for BrandLift, Nielsen's partnership with Facebook to provide faster, more accurate brand effectiveness metrics to the web.

Jul 2007 – Feb 2010 · 2 yrs 7 mos

• Manage the Marketing function and strategic initiatives for Claritas, the pre-eminent geo-demographic, segmentation, and site analytics company in the US.

Mar 2007 – Jun 2007 · 3 mos

• Drive market acceleration opportunities with channel partners and customers for leading social media technology company, Austin-based Pluck Corporation (www.pluck.com). New York Office.

Mar 2004 – Mar 2007 · 3 yrs

Jun 2003 – Mar 2004 · 9 mos

Jan 2001 – Jan 2003 · 2 yrs