May 2020 – Present · 5 yrs 10 mos

• Healthcare Market Research & Demand Generation Specialist. I drive growth and insights for pharma, health-tech, and med-device clients by connecting data-driven outreach with robust research.
• Expertise: B2B (HCPs/KOLs) & B2C (Patients/Consumers) Research | Quantitative & Qualitative Methodologies | Online Sampling | Healthcare Demand Gen
• Key Skills:
• Demand Gen: Execute multi-channel campaigns (LinkedIn, email) to generate & nurture compliant leads from HCPs and health consumers.
• LinkedIn Strategy: Manage targeted ad campaigns and organic growth to engage elusive medical audiences and support ABM.
• Research Execution: Lead end-to-end projects (CAWI/CATI), from programming complex surveys (Qualtrics) to managing global online sampling for patients and specialists.
• Qualitative Depth: Conduct advanced studies like IDIs and screen-share interviews to uncover deep insights.
• Data to Insights: Analyze & visualize data (Power BI, SPSS) to tell compelling stories that inform strategy and present clear ROI.
• I bridge the gap between commercial goals and research rigor to deliver actionable intelligence that fuels growth.
• Let's connect: Shashank.bajpai@globalmatrixsurvey.com
• #HealthcareResearch #MarketResearch #HealthTech #PharmaMR #B2BResearch #HCPEngagement #DemandGeneration #PatientInsights