Jun 2020 – Present · 5 yrs 11 mos · Menlo Park, California, United States

• Facebook's Growth Notifications Experience
• Developed a critical and high-complexity privacy feature to retract push notifications on Facebook Lite and Android when content is deleted. Extended it into a adaptable framework now used by multiple teams for various use cases
• Drove multiple A/B tests for iOS tray optimization, utilizing Hack, iOS plugins, Notification Service Extension, and Objective-C. Guided the team through comprehensive data analysis and the execution of several successful launches, achieving 104K DAU in the US/CA
• Introduced and optimized the "On This Day" email notification, highlighting memories on Facebook, and enhanced the user experience to drive significant impact and improve overall engagement.
• Designed and implemented on multiple features for email-digest (500K MAU): Enhanced weekly notifications to the primary inbox and ran complex A/B tests to steer strategic direction.
• Managed and mentored interns and new hires with minimal or no prior industry experience, providing technical, career, data, and product guidance, conducting code reviews, and delivering consistent feedback to foster their growth.
• Workstream lead for ‘Surfaces’: Responsible for overseeing the design and user experience of notification interfaces and landing pages, ensuring that notifications are visually appealing and effectively engage users.
• Self-identified multiple A/B test opportunities with one of the highest-performing launches achieving 850K MAU, 350K DAU, and 100K US & CA DAU
• Serving as the lead engineer for the Friending Notifications Experience workstream, focusing on optimizing user experience and refining strategy to enhance user engagement for friending notifications.
• Team Privacy Lead for 2 years for broader team.
• Stability Lead for 2+ years for extended team.
• Ensured high-quality testing through a combination of manual testing and unit tests using Hack test, collaborating with the QA team as needed to guarantee thorough coverage